READERSHIP RESULTS Q4 2017 to Q3 2018 Oct 2017 to Sept 2018 EMBARGOED UNTIL NOON 22nd November

PRINT UPDATE

453,000 806,000 THE NEW ZEALAND HERALD READERSHIP AVERAGE ISSUE READERSHIP ON AN UPWARD TREND 453,000 Kiwis read the NZ Herald on a typical day 806,000 Kiwis read the NZ Herald over a week AIR the same as Previous Release AIR Up 33,000 readers (+8%) vs Year Ago Weekly coverage is the same as the last period. 453,000 is about the same as the Wellington Regional Council population. Source: Nielsen CMI Q4 2017 – Q3 2018. AP15+

NEW ZEALAND HERALD BRAND AUDIENCE DAILY BRAND AUDIENCE STILL OVER A MILLION Daily brand audience 1,050,000 +5% year on year Weekly brand audience 1,669,000 +7% year on year Been above a million daily brand for five releases now. Weekly brand audience has been above 1.5million for 7 releases. We are seeing consistent and steady growth at a brand level. Source: Nielsen CMI Q4 2017 – Q3 2018. AP15+

METROPOLITAN NEWSPAPERS THE NZH STILL THE NUMBER ONE MET IN THE COUNTRY Dom Post has declined slightly since last period, while The Press and ODT remain unchanged. The Press has now got a larger readership than the Dom Post and YOY has increased their readership by 1% The story here is that we’re bucking the overall METS trend, all of these are showing a long-term decline in readership. NZ Herald on the other hand, is trending upward and has seen increases year on year. The Press is now ahead of Dom Post. Source: Nielsen CMI Q4 2017 – Q3 2018. AP15+

NZH READERS ACROSS THE WEEK ALL WEEKDAYS ARE UP ON LAST YEAR Every day is up Y-O-Y. There are at least 27,000 more readers on each day, with 38,000 more readers on Wednesdays and Thursdays. Source: Nielsen CMI Q4 2017 – Q3 2018. AP15+

591,000 THE WEEKEND PROPOSITION HUGE, HIGH VALUE AUDIENCE Combined Saturday/ Sunday Readers who are engaged for 1h:32m across the weekend Audience Profile Families with older kids Empty nesters with high disposable income Top occupations Investment property owners Portfolios of share & investments NZME continues to reach close to 600,000 readers on weekends. Source: Nielsen CMI Q4 2017 – Q3 2018. AP15+

HERALD ON SUNDAY STILL THE NUMBER ONE SUNDAY NEWSPAPER ACROSS THE COUNTRY The Herald on Sunday first pulled away from the Sunday Star Times in the Jan-Dec 2015 release Herald On Sunday has 61% share of the Sunday Market A combination of SST and Sunday News reaches 284,000 – still 44,000 readers behind the HoS Source: Nielsen CMI Q4 2017 – Q3 2018. AP15+

THE ENGAGEMENT STORY 442,000 40mins 49mins 509,000 43mins 328,000 THE NEW ZEALAND HERALD BRAND 40mins Reading the Mon-Fri Herald 49mins Reading the Weekend Herald 43mins Reading the Herald On Sunday 58% visited nzherald.co.nz in the last month 28% read content on NZ Herald app 56% visited nzherald.co.nz in the last month 54% visited nzherald.co.nz in the last month 25% read content on NZ Herald app 27% read content on NZ Herald app 442,000 Average Issue Readership (Mon-Fri) 509,000 Readership 328,000 People spend a phenomenal amount of time reading the herald and Herald on Sunday. In today’s busy world where we’re being told that people are easily distracted and consume media in a fragmented way, to sit down and read a paper for 40 minutes on a weekday is huge. they’re also topping up this with digital usage online and via the app. Source: Nielsen CMI Q4 2017 – Q3 2018. AP15+

Magazines up on last period MAGAZINES TRENDING UPWARDS MOST MAGAZINES UP YEAR ON YEAR Magazines up on last period Unduplicated audience 257,000 +1,000 vs Previous Period Unduplicated audience 297,000 +9,000 vs Previous Period Unduplicated audience 294,000 +8,000 vs Previous Period Fantastic story for magazines, with most up Y-O-Y. Bite is now measured as a section. Source: Nielsen CMI Q4 2017 – Q3 2018. AP15+

VS MAGAZINES & COMPETITORS NZME MAGAZINES REACH 603,000 ACROSS THE WEEK Unduplicated audience 227,000 257,000 262,000 294,000 297,000 117,000 Unduplicated audience 343,000 VS Fashion Quarterly (Quarterly) 151,000 NZ Listener (weekly) 187,000 Kia Ora (Monthly) 384,000 Metro (Bi-Monthly) 153,000 The TV Guide (weekly) 321,000 NZ Life & Leisure (Bi-Monthly) 95,000 NZ Woman’s Weekly (Weekly) 519,000 Kia Ora is monthly and our mags are weekly. Canvas is more than triple Life & Leisure. Fashion Quarterly, The TV Guide, NZ Listener and NZ Woman’s Weekly have all gone down in readership since last release. Source: Nielsen CMI Q4 2017 – Q3 2018. AP15+

NZME PRINT/DIGITAL NEWS BRANDS* REACH 60% OF THE NORTH ISLAND EACH WEEK Northland 67% Hawke’s Bay 77% Bay of Plenty 59% Rotorua Manawatu/Whanganui 62% Source: Nielsen CMI Q3 2017 – Q2 2018. AP15+ *Daily and community newspapers, includes weekly claimed nzherald.co.nz

REGIONAL DAILIES NZME REGIONALS REACH 247,000 ACROSS THE WEEK NZME regionals reach about a quarter of a million people. Source: Nielsen CMI Q4 2017 – Q3 2018. AP15+

980,000 REACHING NEARLY A MILLION NORTH ISLANDERS EVERY WEEK Across a week, NZME daily newspapers* reach 980,000 people (33% of North Islanders aged 15+) Looking at our dailies as a package, they reach nearly a million every week, about a third of North Islanders. Source: Nielsen CMI Q4 2017 – Q3 2018. Base: 15+ *NZ Herald, Bay of Plenty Times, Rotorua Daily Post, Northern Advocate, Whanganui Chronicle or Hawke’s Bay Today

980,000 readers (weekly reach) MORE THAN ALL THE OTHER DAILY NEWSPAPERS COMBINED + 980,000 readers (weekly reach) = The Dominion Post + The Press + Otago Daily Times + Waikato Times + The Gisborne Herald + Taranaki Daily News + Manawatu Standard + Greymouth Star + Ashburton Guardian + Timaru Herald + The Southland Times = 935,000* readers (weekly reach) NZME print is North Island only, whereas competitors are nationwide – our combined daily newspaper figure still beats our competitors. Source: Nielsen CMI Q4 2017 – Q3 2018. Base: 15+ *Excludes Nelson Mail and Marlborough Express as these titles are no longer published daily

GROWING READERSHIP YEAR ON YEAR Combined daily readership is higher than a year ago, (and is trending upwards). Source: Nielsen CMI Y/E Q3 2015 – Y/E Q3 2018. Base: 15+ *NZ Herald, Bay of Plenty Times, Rotorua Daily Post, Northern Advocate, Whanganui Chronicle or Hawke’s Bay Today

THE KEY POINTS 1. THE NZ HERALD Daily brand audience has risen^ again, TO 1,050,000 AND WEEKLY BRAND AUDIENCE HAS INCREASED TO 1,669,000 2. NZ HERALD AVERAGE ISSUE READERSHIP IS UP 33,000 YEAR ON YEAR TO 453,000 3. THE WEEKEND HERALD READERSHIP HAS REMAINED ABOVE HALF A MILLION FOR THREE CONSECUTIVE RELEASES AND IS NOW 509,000 4. Across a week, our daily* newspapers (print) reach 980,000 people (more than our competitors combined) 5. HERALD ON SUNDAY REMAINS THE BIGGEST SUNDAY NEWSPAPER (MORE READERS THAN THE SUNDAY STAR TIMES AND SUNDAY NEWS COMBINED) 6. OUR Spy, Weekend, THE Business, Viva, Timeout AND canvas magazines have INCREASED YEAR-ON-YEAR 7. DOMINION POST, OTAGO DAILY TIMES and WAIKATO Times are all down ON AN AVERAGE DAY y-o-y, with the Press gaining 2,000 readers y-o-y and remaining the same as the last release (AIR) Source: Nielsen CMI Q4 2017 – Q3 2018. Base: 15+ ^NB: Figures have increased vs. last period and year on year *NZ Herald, Whanganui Chronicle, Hawke’s Bay Today, Northern Advocate, Bay of Plenty Times, Rotorua Daily Post