KOMUNIKASI KEPIMPINAN NOTA KULIAH KOM 3364 KOMUNIKASI KEPIMPINAN By Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff & PDE, Cambridge) Assoc. Prof. in Corporate & Organizational Communication

1 Concept, Theory and Functions of Leadership Communication LC is the controlled, purposeful transfer of meaning by which leaders influence a single person, a group, an organisation, or a community. Core communication skills Analysing audiences Developing com strategy Capabilities – business com Managerial communication skills Managing others – one-to-one contact Emotional intelligence & cultural literacy E.g. leading meetings & managing teams Corporate communication skills Leading orga & addressing a broader community More complex – communicating with internal & external stakeholders Leaders of change program & vision development

2 Organizational Theories: A Perspective of Leadership An organization is “as a complex social unit designed to achieve a specific purpose”. Three organizational theories: Classical Theories of Organisation Focus on performance and outputs, not relationship Humanistic Theories of Organisation Relationships among workers have a major impact on the work accomplished in the organization. Integrative/system Theories of Organisation Dynamic - most corporations went through some changes – technologies; foreign competition; economic recession.

3 Leadership Styles Leadership style – followers expect that how leaders should act or perform Varying styles: The leader’s personal characteristics The characteristics of followers The characteristics of the organisation Task goals External constraints affecting the organization & the leaders

4 Executive Coaching The coach is a trusted superior, and the person being coached is a trusted subordinate Effective leaders are good coaches CEO of Ford Motor Co. – “I see myself as a coach, and my job is to set the direction of the company, to make sure we have the right players and eliminate the politicking”. Coaching is a way of enabling others to act and build on their strengths. Coach should be care enough about people to invest time in building personal relationship with them.

5 Leaders As Change Agents Elements of change process Change is a multi-component process – a series of stages Change is both perceptual and behavioural – enacting a new way of thinking & changing behavior Organisational change affects each individual in the multiple roles Change may be incremental or transformational Incremental – minor improvement Transformational – major changes: multidimensional, multifunctional, radical, & discontinuous change

6 Managing leadership communication strategy Establish a clear communication purpose To inform – transferring facts, data, or information To persuade – convincing clients to do something To instruct – instructing clients in a process Develop your communication strategy Effective communication requires a communication strategy Analyze your audiences Who is your primary audience? What do they expect? How do they feel?

Using the Communication Strategy Framework Strategic Objectives Timing Spokesperson Feedback Media/ forum Messages Audience

7 Building and Leading High-Performing Teams Building an effective team Establishing team work processes Managing the people side of teams Handling team issues and conflict Helping virtual teams succeed

Katzenbach and Smith’s Team Basics Performance Results Personal Growth Collective Work Products Skills Commitment Accountability Interpersonal Technical function Problem solving Mutual Small number of people Individual Specific goals Common approach Meaningful purpose Source: Katzenbach, J. R. and Smith, D. K., (1993). The Wisdom of Teams, Boston: Harvard Business School Press.

8 Strategic Internal Communication Educate employees in the company vision and strategic goals Motivate support for company’s strategy Encourage higher performance and discretionary effort Limit misunderstandings that may damage productivity Align employees behind company’s strategic objectives and position them to help achieve them

Strategic Employee Communication Model Targeted Messages Effective Media/ Forums Well-positioned Staff Supportive Management On-going Assessment

9 Strategic External Relations Developing an external relations strategy Building a positive corporate image Working with the news media Handling crisis communications

Analyzing Stakeholders Importance Difficulty of reaching Partners Competitors Customers Analysts Media Government agencies High Low

10 Emotional Intelligence & Cultural Literacy Emotional Intelligence is the ability to identify and manage emotions in ourselves and in others. Understanding emotional intelligence (EI) Appreciating personality differences Improving interactive skills, such as Non-verbal communication Listening ability Effective delivery of feedback Developing an approach to cultural literacy Defining culture Using a cultural variables framework

Using a Framework of Cultural Variables Helps Distinguish the Major Cultural Differences Context Information flow You’ve got mail. Time Equality Power Language