BT Sport Q1 Update 2018.

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Presentation transcript:

BT Sport Q1 Update 2018

BT Sport profiles male and upmarket Source: BARB Techedge Q1 2018. BT Sport 1,2 , 3, BT Sport Showcase and BT Sport / ESPN

BT Sport 1, 2 & 3 both reach more adults on a weekly basis than Sky Sports Football, Cricket, and Action Source: BARB Techedge – Q1 2018, reach condition = 3+ minutes consecutive viewing

Highest rating programmes for adults on BT Sport   Programme Title 000’s 1 PREMIER LEAGUE 935 2 UEFA CHAMPIONS LEAGUE 906 3 THE EMIRATES FA CUP 807 4 UEFA EUROPA LEAGUE 672 5 MOTOGP 252 6 ONE DAY INTERNATIONAL CRICKET 201 7 AVIVA PREMIERSHIP RUGBY 178 8 THE EMIRATES FA CUP TONIGHT 172 9 EUROPEAN RUGBY CHAMPIONS CUP 146 10 ANGLO-WELSH CUP RUGBY 144 Source: Techedge, Q1 2018. BT Sport 1,2 ,3 ,Showcase, and BT Sport /ESPN, Highest occurring programme.

Top converting programmes for ABC1 Men on BT Sport   Programme Title Index (vs. A16+) 1 GILLETTE WORLD SPORT 370 2 MOTOGP CLASSICS 365 3 BUNDESLIGA SPECIAL 4 CLASSIC MOTD - THRILLERS 358 5 MOTOGP HIGHLIGHTS 357 6 UFC TOP 10 346 7 FA CUP FINAL CLASSICS 330 8 UFC ROAD TO THE OCTAGON 327 9 WORLD RALLY CHAMPIONSHIP 296 10 NBA COUNTDOWN 291 Source: Techedge Q1 2018, BT Sport 1,2 , 3, BT Showcase and BT Sport / ESPN, Highest occurring programme

BT Sport viewers are commercially receptive 100= Average Adult Source: TGI 01/17-12/17, Viewers= watched in the last week, BT Sport 1,2, or BT Sport /ESPN