TEXT SEX EDUCATION
Benefits vs Challenges
Background 10% CTR Project started in 2015 Disbursement Missed Payment Challenges The Beginning Stats Feedback Next Steps Project started in 2015 Disbursement Missed Payment Technology Vendor Opting people in AG opinion 2015 – 6,000 4/18 – 16,000 5/18 – 16k texts Increased communication 10% CTR Adding “O” Opt in all OBR’s Opt in emails Opt in OBE’s “Payment due” Work Group
Why use text? Response time = 90 seconds 64% prefer text for customer service Response time = 90 seconds 75% of Millennials would rather text 90% read within 3 minutes
Text message options State Office Text Contact Wireless Google Voice
What can you send? Yes No Enforcement Actions SSN MSO PII FSR # Case #