Intro to Digital Media & Multimedia

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Presentation transcript:

Intro to Digital Media & Multimedia Definition of Multimedia Design Process Multimedia Production Graphic Design Fundamentals

Defining Multimedia What is it?

Defining Multimedia What is it? The presentation of a computer application, usually interactive, that incorporates media elements such as text graphics, video, animation and sound on a computer TV’s sensory power melding Computer interactive data Delivered by computer or electronic/digitally manipulated means

The Design Process Defining the Problem Research (Audience, Constraints, Goals) Build your Visual Vocabulary- search for samples Build on the work of others- combine in a new original way Thumbnails Roughs Comprehensives Presentation Ready for Press

Key to Multimedia Production Key= Creativity + Organization True Multimedia requires different products in your development toolbox

Fundamentals of Design Design elements Line, Shape, Value, Color, Texture, Space Design principles Balance, Proximity, Alignment, Unity, Emphasis, Rhythm

Basic Design Concepts Perception Dynamic Balance Gestalt Text Type Layout Color