Ch. 13 Support Media Support media are referred to by several titles, among them alternative media, nonmeasured media, and nontraditional media.

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Presentation transcript:

Ch. 13 Support Media Support media are referred to by several titles, among them alternative media, nonmeasured media, and nontraditional media.

Out-of-Home Media Outdoor billboards and signs, transit ads, station posters, and skywriting are just a few of the alternatives that can be used. - Transit Advertising: inside cards, terminal posters, and outside posters.

Promotional Products Marketing & Yellow Pages Advertising Yellow Pages Advertising - A Special Advertising

Other Media Where have you seen ads recently? Product placements in Movies

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