Why People Cruise Relaxation Travel and education Social reasons

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Presentation transcript:

Why People Cruise Relaxation Travel and education Social reasons Status Safety Family tradition 23.1 O.H. 23.1

23.2 O.H. 23.2

Classification of Spaces Available on Cruise Ships 23.3 O.H. 23.3

Common Management Positions on Cruise Ships 23.4 O.H. 23.4

Common Land-Based Management Positions in the Cruise Line Industry 23.5 O.H. 23.5

Selling the Cruise Experience Experienced cruisers need little assistance in planning cruises. Less-experienced cruisers need assistance from travel agencies. Booking a cruise can be complicated (there are many cruises to many locations for different lengths of time). Cruises can be costly (30 or more different charges for one cruise). Few cruisers book via the Internet; most enjoy the cruise lines’ informative brochures and information. Travel agencies can be full-service (and sell all products/services available), or they may specialize in one product/service. 23.6 O.H. 23.6

Generating Revenue on the Cruise Alcoholic beverage sales Photographs and videos Ship’s casino Merchandise with the ship’s logo, souvenirs, and necessities Beauty salons and spas Shore excursions 23.7 O.H. 23.7