Beekeeper: has the honey been spread to thin? Presented to: Board of Directors of Beekeeper Presented by: TEAM GLOBAL Paola Sunye Gustavo Armenteros Rico Heuchel Andre Berger

Challenge Recommendation Analysis Alternatives Implementation Financials Where you are now Where you want to be Lack of focus Low employee morale Confusion about whether to go deep or broad Lack of focus Low employee morale Confusion about whether to go deep or broad Defined core business model Customer attraction and retention Strengthen market share and expand sustainably

Challenge Recommendation Analysis Alternatives Implementation Financials Where you are now Where you want to be OUR MANDATE Lack of focus Low employee morale Confusion about whether to go deep or broad Defined core business model Customer attraction and retention Strengthen market share and expand sustainably

Recommendation

Return to your roots! Standardize and strengthen core business Challenge Recommendation Analysis Alternatives Implementation Financials Return to your roots! Standardize and strengthen core business Expand to a similar market Get prepared for future growth

Analysis

Core values Collaboration and open mindedness Simplicity Proactiveness Challenge Recommendation Analysis Alternatives Implementation Financials Core values Collaboration and open mindedness Simplicity Proactiveness Tolerance to failure

Your customers: Hotels, Retail, Manufacturing Communication gaps Challenge Recommendation Analysis Alternatives Implementation Financials Your customers: Hotels, Retail, Manufacturing Communication gaps Seasonality and high turnover rates Customer satisfaction Lack of commitment to brand Use of smartphones Information security

Your customers: Hotels, Retail, Manufacturing Communication gaps Challenge Recommendation Analysis Alternatives Implementation Financials Your customers: Hotels, Retail, Manufacturing Communication gaps Seasonality and high turnover rates Customer satisfaction Lack of commitment to brand Use of smartphones Information security Need for a solution which improves customer satisfaction and employee morale: increase communication, create a sense of belonging, ensure privacy

Increasingly risk adverse Looking for personalization Challenge Recommendation Analysis Alternatives Implementation Financials Your customers: a changing landscape Increasingly risk adverse GDPR and data protection Look to more established companies Looking for personalization Improve customer relations and increase sales Compatibility issues

Increasingly risk adverse Looking for personalization Challenge Recommendation Analysis Alternatives Implementation Financials Your customers: a changing landscape Increasingly risk adverse GDPR and data protection Look to more established companies Looking for personalization Improve customer relations and increase sales Compatibility issues Strain on engineering and sales department and slower development

Mobile app Tailor-made Secured information Challenge Recommendation Analysis Alternatives Implementation Financials Your product: does it meet customer needs? Mobile app Peer-to-peer messaging Employee surveys Forums for important information Tailor-made Secured information

Mobile app Tailor-made Secured information Challenge Recommendation Analysis Alternatives Implementation Financials Your product: does it meet customer needs? Mobile app Peer-to-peer messaging Employee surveys Forums for important information Tailor-made Secured information It would.. but there are difficulties in delivering promises: lack of focus and constraints in terms of personnel

Alternatives

Penetrate similar markets Challenge Recommendation Analysis Alternatives Implementation Financials With your focus on customer compliance, would allow Beekeeper to move into all industries GDPR opportunity Standardize product and processes while focusing in the hospitality market Focus on hospitality Expand into similar markets with your product and services Penetrate similar markets

Pros Cons GDPR opportunity Challenge Recommendation Analysis Alternatives Implementation Financials GDPR opportunity Pros Cons Complex and unforseeable Dwindling employee morale Disorganized growth Short term growth Expand stakeholders

Pros Cons GDPR opportunity Challenge Recommendation Analysis Alternatives Implementation Financials GDPR opportunity Pros Cons Complex and unforseeable Dwindling employee morale Disorganized growth Short term growth Expand stakeholders Employee morale is not improving and it is very difficult to implement

Pros Cons GDPR opportunity Challenge Recommendation Analysis Alternatives Implementation Financials GDPR opportunity Pros Cons Complex and unforseeable Dwindling employee morale Disorganized growth Short term growth Expand stakeholders Employee morale is not improving and it is very difficult to implement

Pros Cons Focus on hospitality Know-how No disruptive possibility Challenge Recommendation Analysis Alternatives Implementation Financials Pros Cons Improves morale Ease of implementation Know-how Slow growth No disruptive possibility Focus on hospitality

Pros Cons Focus on hospitality Challenge Recommendation Analysis Alternatives Implementation Financials Pros Cons Improves morale Ease of implementation Know-how Slow growth No disruptive possibility Focus on hospitality Improve morale and strengthen core business

Pros Cons Focus on hospitality Challenge Recommendation Analysis Alternatives Implementation Financials Pros Cons Improves morale Ease of implementation Know-how Slow growth No disruptive possibility Focus on hospitality Improve morale and strengthen core business

Pros Cons Penetrate similar markets Possibility to disrupt Challenge Recommendation Analysis Alternatives Implementation Financials Pros Cons Future business growth Core values Possibility to disrupt Disorganized growth Employee morale Penetrate similar markets

Pros Cons Penetrate similar markets Challenge Recommendation Analysis Alternatives Implementation Financials Pros Cons Future business growth Core values Possibility to disrupt Disorganized growth Employee morale Penetrate similar markets Disruptive capability and future growth

Pros Cons Penetrate similar markets Challenge Recommendation Analysis Alternatives Implementation Financials Pros Cons Future business growth Core values Possibility to disrupt Disorganized growth Employee morale Penetrate similar markets Disruptive capability and future growth

Ease of implementation Challenge Recommendation Analysis Alternatives Implementation Financials Alternative Criteria Future growth Ease of implementation Employee morale Core values GDPR Opportunity Focus on hospitality Penetrate similar markets

Ease of implementation Challenge Recommendation Analysis Alternatives Implementation Financials Alternative Criteria Future growth Ease of implementation Employee morale Core values GDPR Opportunity Focus on hospitality Penetrate similar markets

Return to your roots! Standardize and strengthen core business Challenge Recommendation Analysis Alternatives Implementation Financials Return to your roots! Standardize and strengthen core business Expand to a similar market Get prepared for future growth

Implementation

Challenge Recommendation Analysis Alternatives Implementation Financials Standardize App Hard Rock Cafe Employees Future actions

Standardize App for hospitality Challenge Recommendation Analysis Alternatives Implementation Financials Standardize App for hospitality Chat Guest Complain platform Hard Rock Cafe Where are you? Employee Where are you? Employees Future actions

Standardize App for hospitality Challenge Recommendation Analysis Alternatives Implementation Financials Standardize App for hospitality Chat Chat EMPLOYEE Complain platform Hard Rock Cafe Complain platform Where are you? Where are you? Where are you? Employees Service Future actions

Standardize App for hospitality Challenge Recommendation Analysis Alternatives Implementation Financials Standardize App for hospitality Chat Chat GUEST Complain platform Hard Rock Cafe Complain platform Where are you? Where are you? Where are you? Employees Services Bonuses Future actions

Expand in similar businesses Challenge Recommendation Analysis Alternatives Implementation Financials Standardize App Expand in similar businesses Hard Rock Cafe Focus on large chains Combination of Hotels and Restaurants Employees Hard Rock Café as a pilot Future actions

Align engineers and sales: Meetings and fun events together Socialize Challenge Recommendation Analysis Alternatives Implementation Financials Standardize App Align engineers and sales: Meetings and fun events together Socialize Business lunch Workshops External consulting Hard Rock Cafe Employees Future actions

Further expansion after 1 year in other business Challenge Recommendation Analysis Alternatives Implementation Financials Standardize App Further expansion after 1 year in other business Hard Rock Cafe Premium status for tailor made features of the App Employees Future actions

Financials

Challenge Recommendation Analysis Alternatives Implementation Financials

Challenge Recommendation Analysis Alternatives Implementation Financials 1 Compliance is not met 2 Lower morale in sales and engineers 3 Lose disruptive advantage Mitigation 1 – use of the app is not obligatory 2 – Advisory committee 3 – Expansion to similar industries (eg: restaurants) Impact Likelihood

Challenge Recommendation Analysis Alternatives Implementation Financials Where you are now Where you want to be OUR MANDATE Lack of focus Low employee morale Confusion about whether to go deep or broad Defined core business model Customer attraction and retention Strengthen market share and expand sustainably

Questions?