Module 54 Social Influence Worth Publishers
Social Influence Conformity Normative Social Influence adjusting one’s behavior or thinking to coincide with a group standard Normative Social Influence influence resulting from a person’s desire to gain approval or avoid disapproval
Social Influence Asch’s conformity experiments
Social Influence Informational Social Influence influence resulting from one’s willingness to accept others’ opinions about reality http://www.youtube.com/watch?v=NyDDyT1lDhA (5 min)
Social Influence Milgram’s follow-up obedience experiment
Milgram Study - http://www. youtube. com/watch Milgram Study - http://www.youtube.com/watch?v=fCVlI-_4GZQ&list=PLF07DAACE34DCCAED (9 min) Video – Milgram Today (Basic Instincts 5: Milgram Experiment Re-Visited DVD) Application of Stanford & Milgram - http://www.youtube.com/watch?v=fa7QZWfivtc (6 min)
Social Influence Some individuals resist social coercion
Social Influence Social Facilitation Social Loafing improved performance of tasks in the presence of others occurs with simple or well-learned tasks but not with tasks that are difficult or not yet mastered Social Loafing tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable
Social Influence Deindividuation loss of self-awareness and self-restraint in group situations that foster arousal and anonymity
Social Influence Group Polarization Groupthink enhancement of a group’s prevailing attitudes through discussion within the group Groupthink (https://www.youtube.com/watch?v=64yKO0V-_mg&list=PLoUQYRRZw444Kq9rZAA791We5O9bamWOo) (3 min) mode of thinking that occurs when the desire for harmony in a decision-making group overrides realistic appraisal of alternatives
Social Influence If a group is like-minded, discussion strengthens its prevailing opinions