Turning a “Field of Dreams” Into Reality

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Presentation transcript:

Turning a “Field of Dreams” Into Reality Attracting & Engaging Members Rachel J. Eisen October 2018

Dupont Circle Tysons Corner Age of Members: 20s, 30s, 40s 40s, 50s, 60s, 70s Meeting Location: “Tavern & Comedy Loft” Dance Studio Activities: Hands on projects; Large scale fundraisers small scale fundraisers In-kind donation projects

Agenda Get Ready. Be Intentional. Make it easy for an “outsider” to become an “insider.” Create a program.

Get Ready.

Attract Convert Engage

Convert Engage Attract

Be Intentional.

Set goals with specific outcomes in mind. Be Intentional. Set goals with specific outcomes in mind. Think about what you want to accomplish and how to get there.

Make it easy for an “outsider” to become an “insider.”

Make it easy for an “outsider” to become an “insider.” Clear Organizational Structure

Board of Directors President Writes Blog Liaison for Org. A Coordinates Salvation Army bell ringing Responds to emails about membership Updates Facebook President Organizes Fall Fundraiser Takes attendance/ updates club database Coordinates with speakers Organizes Fire Side Chats Organizes Spring Fundraiser Writes Blog Liaison for Org. A Liaison for Org. B Sets up before meetings Secretary Plans Social Events Updates the Website Foundation Chair Coordinates Youth Programs Liaison for Org. C

Meeting Programs Director Fall Fundraiser Board of Directors President Membership Committee Public Image Committee Service Club Administration Fundraising Recruiting Social Media Liaison for Org. A Meeting Programs Director Fall Fundraiser Engagement/Social Traditional Media Liaison for Org. B Sargent at Arms Spring Fundraiser Website/ Blog Liaison for Org. C Secretary Foundation Chair

Make it easy for an “outsider” to become an “insider.” Clear Organizational Structure Use RI Resources

Make it easy for an “outsider” to become an “insider.” Clear Organizational Structure Use RI Resources Get new/prospective members involved

Create a Program.

Create a Program. Whole Club Effort Everyone Informed Everyone Involved Flexibility/Standards & Expectations Membership Momentum

Conclusion Get Ready. Be Intentional. Make it easy for an “outsider” to become an “insider.” Create a program.