Marketing Product Placements

Traditional Advertising

Question? Where else can we see advertisements?

Product Placement Companies pay to have their product, brand or service “Placed” in television shows, movies, and video games Hope to gain exposure by having their product/service blend into the story or narrative…i.e., it doesn’t look like a commercial “stealth advertising”

Product Placement in Movies One of the first instances of successful product placement Sales increased by 65% following movie release Time Magazine Monday, July 26, 1982 You Tube pic is linked to video Product Placement: Reese's Pieces on E.T. (3:38mins0: http://www.youtube.com/watch?v=AfAzUAxWELU

Product Placement in Movies Product Placement was satirized in the 1992 movie Wayne’s World Wayne's World (6/10) Movie CLIP - I Will Not Bow to Any Sponsor (1992) HD (1:39mins): http://www.youtube.com/watch?v=KjB6r-HDDI0

Product Placement in Movies Product placement has become prevalent since the 1980’s Allows studios to offset costs But, is it effective? Can you think of any films with product placements? Product placement in Films (4:49mins): http://www.youtube.com/watch?v=VDsqySu0vMA Product Placement in Movies/Shows (3:00mins): http://www.youtube.com/watch?v=GP9enms7xY4

Product Placement on Television Coke, Ford and AT&T have product placements on American Idol Which is most effective?

Product Placement Issues How can viewers know if a product is used for artistic reasons or if it is shown as an advertisement? Is it ethical for a company to use this kind of hidden advertising? Should movies and television shows be required to disclose all placements at the end during the credits?

Looking for Product Placements The 2007 film Transformers is said to include over 70 different product placements #1 - 'Transformers' - Product Placement Top 100 (2:18mins) http://www.youtube.com/watch?v=4LFQIoc49ZM 'Man of Steel': Most Product Placements Ever (1:61mins0: http://www.youtube.com/watch?v=iY56r2qj8f8

Transformer Placement Discussion Which placements in the movie were the most effective and least effective? What seems to separate a good, “sticky” placement from a poor, forgettable one? Have you purchased a product after seeing it on a movie or television?

Product Placements on Television Seinfeld “The Junior Mint” episode Great example of product placement on television