The Marketing Concept #1 Today I am: Taking entrance survey and learning our note taking procedure then take our first looking into the world of Marketing. So I can: Gauge my knowledge and define Marketing, the Marketing Concept, and see that Marketing saturates all aspects of our life. I will know I’m successful when: I am able to differentiate between goods, services and ideas. Essential Question How knowledgeable am I as a consumer? Text Book needed today Get out note paper prior to reading Read all of page 7 and top half of page 10

Have you been influenced by Marketing? Yes? No? How? Why does Marketing come so easy to so many?

Companies must always balance Key definitions: Marketing – the process of planning, pricing, promoting, selling and distributing products to create exchanges that satisfy customers The Marketing Concept – A business striving to satisfy customers needs and wants while making a profit Companies must always balance Satisfying customers profit

Product and marketing Emotion Products – Goods, services or ideas Goods – Tangible items that have monetary value that satisfy wants and needs Services – Intangible items that have monetary value that satisfy wants and needs Ideas – Intellectual concepts that have monetary or intrinsic value that satisfy wants and needs Blend to connect Quality marketing brings idea to the message for goods or services Ideas evoke (bring about) emotions Emotions “connect” customers to product 40-year Knowledge!

Assignment Assignment: Work independently On your notes page, write down an example of each of the following. Note: We will randomly call on people to share answers Good. Service. Idea. Blend using two of the above together to create a connection – stronger marketing Cannot use “green” or “diet” products used during lesson