ABOUT PATA. ABOUT PATA What’s behind it all?

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Presentation transcript:

ABOUT PATA

What’s behind it all?

“Overtourism” is about community thresholds.

How do you manage tourism to provide quality of life for locals How do you manage tourism to provide quality of life for locals? Or, How do you manage quality of life for locals to provide quality tourism?

PR Promotion / Media Publicity

Overseas Media to Experience OTC

Social Content – 360 Video

Social Media Platforms – Preliminary Results

Addressing Overtourism

Dr. Chris Bottrill Vice Chair, PATA Dean, Global and Community Studies Capilano University, Vancouver cbottrill@capilanou.ca