Chapter 7 e-Business Systems McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

Learning Objectives Identify the following cross-functional enterprise systems, and give examples of how they can provide significant business value to a company Enterprise application integration Transaction processing systems Enterprise collaboration systems

Learning Objectives Give examples of how Internet and other information technologies support business processes within the business functions of: Accounting Finance Human resource management Marketing Production Operations management

Enterprise Business Systems Use Internet, networks, and IT to support Electronic commerce Enterprise communications and collaboration Web-enabled business processes E-commerce is the buying, selling, and marketing of products, services, and information over the Internet and other networks

Cross-Functional Systems Cross the boundaries of traditional business functions Reengineer and improve vital business processes R&D overlaps Marketing and Manufacturing Cross the boundaries of traditional business functions Used to reengineer and improve vital business processes all across the enterprise R&D overlaps Marketing and Manufacturing

Implementing Global Applications Globalization vs true-blue American formula What is Globalization? What is the true-blue American business formula? Working virtually is critical Why? What is the difference between decision making approach in UK and US? Globalization - take on a whole world view True-blue American formula - force fitting their visions in offices Must allow for global collaboration different languages, cultures, time zones workers in UK - rely heavily on qualitative research -- take time making decisions Americans - action oriented Holding tight control is destructive

Enterprise Application Integration EAI connects cross-functional systems Serves as middleware to provide Data conversion Communication between systems Access to system interfaces

Exploring Virtual Worlds Virtual world - training Rollovers Multicar pileups Life threatening injuries Police training Military use

Functional Business Systems Information systems that support Accounting Finance Marketing Operations management Human resource management A variety of types of information systems that support the business functions of Accounting Finance Marketing Operations management Human resource management

Marketing systems are concerned with Existing products in existing markets New products and new markets Serving present and potential customers Marketing systems are concerned with Planning, promotion, and sale of existing products in existing markets Development of new products and new markets Better attracting and serving present and potential customers

Sales Force Automation Outfit sales force Notebook computers, Web browsers Sales contact software Marketing websites Company intranet Goals Increase personal productivity Speed up capture and analysis of sales data Gain strategic advantage Outfit sales force with notebook computers, web browsers, and sales contact software Marketing websites Company intranet Goals Increase personal productivity Speed up capture and analysis of sales data Gain strategic advantage Also FIGURE 7.14 page 289 This Web-based sales force automation package supports sales lead management of qualified prospects, and management of current customer accounts.

Posting in Internet newsgroups Communicating with job applicants via HRM and the Internet Recruiting employees Corporate website Commercial recruiting services Posting in Internet newsgroups Communicating with job applicants via e-mail Monster.com HotJobs.com CareerBuilder.com

HRM and Corporate Intranets Corporate intranet uses Process common HRM transactions Allow around-the-clock HRM services Disseminate information faster than previous company channels Collect information from employees online Allow HRM tasks to be performed with little HRM department intervention Provide training Corporate intranet uses Process common HRM transactions Allow around-the-clock HRM services Disseminate information faster than through previous company channels Collect information from employees online Allow HRM tasks to be performed with little HRM department intervention Provide training

Employee Self-Service (ESS) Intranet applications allow employees to View benefits Enter travel and expense reports Verify employment and salary information Access and update personal information Enter time-sensitive data Provide hiring systems Intranet applications can allow employees to View benefits Enter travel and expense reports Verify employment and salary information Access and update personal information Enter time-sensitive data Also FIGURE 7.17 page 293 An example of an employee hiring review system. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-14

Business Accounting Systems Also FIGURE 7.20 page 296 An example of an online accounting report.