Maintaining Your Reputation Through Communicating with Social Media

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Presentation transcript:

Maintaining Your Reputation Through Communicating with Social Media Jeff Young, P.E. Assistant County Engineer June 19, 2017

Today’s Topics How to get started Engage the public ??? Test to learn Keys to success

Facebook One vs. Multiple Facebook page for every project Diluted audience Tough to share common messages Through attrition – closed old pages Allow consultant access to main page

Engaging the Public

Fun = bigger audience

Fun = bigger audience

Fun = bigger audience

Mother’s Day Reach = 481

“Dirty Jobs” Reach = 1,141

Keys to Success Know your audience Comments – Questions vs. Opinions Public and elected officials Comments – Questions vs. Opinions Keep it fresh Work and fun New header Graphics Photos + graphics + videos = more views/shares National ______ Week/Month Monitor – what works?

Thank You