“Social media can be powerful tools for strengthening community, although social media interaction should not be viewed as a substitute for face–to–face gatherings.” U.S. Conference of Catholic Bishops    “It is important always to remember that virtual contact cannot and must not take the place of direct human contact with people at every level of our lives” His Holiness Pope Benedict XVI  

DO: Focus on Facebook *Appoint an Administrator(s) *Develop a Robust Presence *”Like” and “Share” Content from Other Catholic Facebook Pages *Know Your Audience *Be Relevant *Be Timely *Be Positive *Be Social

Other Social Platforms *Will expand to a wider, younger audience. *Follow the same suggestions as Facebook *The Order’s Official Hashtag: #KOFC

DON’T: Post Personal Data of Any Kind, of Any Person Post Negative or Derogatory Opinions Communicate Directly With Minors Post Private Council Business Information Allow Yourself to be Drawn Into an Argument “Overshare” Post Images of a Violent or Offensive Nature Post Unsolicited Contributed Images Alter Posted Images Without Full Disclosure Post Copyrighted Material Without Permission “Tag” Subjects in any Posted Photos

Attracting Attention DO: *Use Visual Content *Link to Articles from Local and Other Trusted Media *Post Recent “Action” Photos of Your Council in Action *Obtain Permission from People in Photos *Respect Privacy

Politics and Current Events DO: *Talk about the issues, not the candidates. *Share factual information about issues of interest to Catholics. *Encourage your community to register and vote. *Be positive and polite online (and in person!). *Consult the Officer’s Desk Reference on KofC.org

Politics and Current Events DONT: *Endorse any Specific Candidate or Party *Attack any Specific Candidate or Party *Engage with Those Leaving Inflammatory or Impolite Comments *Attempt to Resolve Controversies