Coursework Evaluation ‘The unit is marked out of a total of 100 marks: 20 marks for the planning and research and its presentation; 60 marks for the construction; 20 marks for the evaluation.’ Your Evaluation will be uploaded to your blog.

OCR says… ‘Each candidate will evaluate and reflect on the creative process and their experience of it. Candidates will evaluate their work electronically. The format of the evaluation has some flexibility and its form can be negotiated between teacher and student: it may take place with individual candidates or with the production group as a whole, or each individual candidate or production group may make a formal or informal presentation to the whole class.’

How would you order these questions? In what ways does your media product use, develop or challenge forms and conventions of real media products? How effective is the combination of your main product and ancillary texts? What have you learned from your audience feedback? How did you use media technologies in the construction and research, planning and evaluation stages?

Level 4 Evaluation (16-20 marks) There is excellent understanding of the forms and conventions used in the productions. There is excellent understanding of the role and use of new media in various stages of the production. There is excellent understanding of the combination of main product and ancillary texts. There is excellent understanding of the significance of audience feedback. There is excellent skill in choice of form in which to present the evaluation. There is excellent ability to communicate. There is excellent use of digital technology or ICT in the evaluation.

How will I present each question? Prezi Glogster Video/edit vlog Powtoon Screencast-o-matic Garageband (can incorporate still images/jpegs) Podcast, jellycast, soundcloud Survey monkey, vox pops Pixton Infogr.am Go animate Pop up video 9 key frame analysis Voki Survey monkey Filmed presentation Which format is suitable for which question?

1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Things to consider in your answer: What media platform have you used to present your video and ancillary texts? What are the genre conventions? (compare to existing examples.) How have you conformed to the forms and conventions? (consider technical, symbolic, verbal, genre) Reference illustrative examples from your own products. Did you make a conscious decision to challenge any forms and conventions? Explain with reference to illustrative examples from your own texts and compare to examples from professional media texts. Have they proven successful? Have you developed (extended/improved/made more prevalent) any existing conventions in your own video and ancillary texts? How did YOU demonstrate this? What was YOUR contribution? What were YOU inspired by and why?

2.How effective is the combination of your main product and ancillary texts? Things to consider in your answer: You must illustrate your answer. Show that you have created synergy across your 3 products in your design, layout, construction of representations, mise-en-scene, colour scheme etc etc You need to evidence how your products will be easily identifiable to your audience. Comment on how you think they are – successful? Are you happy with it? Does it meet the expectations/conventions desired? Theory to incorporate?: Audience theory (Uses and gratification, demographics and psychographics) Reception theory Representation – Ideology, Laura Mulvey Male Gaze, stereotypes, countertypes Narrative theory

3. What have you learned from your audience feedback? Design a questionnaire. This can be carried out via survey monkey, social media and/or vox pops. This question should be presented in a film format and is arguably the most complex to answer. The questionnaire must obtain feedback on the music video AND ancillary texts. When analysing the feedback, consider WHO you are interviewing. Are they a cross section of society, niche market or selection of the target audience? Which do you think would be most appropriate? When analysing their response consider incorporating Stuart Hall’s reception theory (and other audience theory). You will have to consider how you build this into your original questions in order to extract the most useful information out of their responses. Consider comparing the response of different demographic groups. Male vs female perhaps? (Particularly if you have constructed positive/negative stereotype/countertypes associated with gender…)

You are effectively auditing your skills as a Media student. 4. How did you use media technologies in the construction and research, planning and evaluation stages? You are effectively auditing your skills as a Media student. There should be some reflection about how you have progressed since AS and what was different about this unit. Use Bubbl.us to create a detailed mind map exploring the answer (1 for research, planning and evaluation?) Support with a written post supported with screen grabs and photographs documenting your personal development