Persuasive Techniques

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Presentation transcript:

Persuasive Techniques

Persuasion vs. Argument

Bandwagon/Anti-Bandwagon Approach Appeals to a person’s desire to belong; encourages or celebrates individuality. Example: Anyone with any sense will vote fore Richard Rock. Vote your conscience; an election is not a popularity contest.

Emotional Appeal Evokes people’s emotions (fear, anger, desire). Example: Without working smoke detectors, your family is in danger.

Endorsement/Testimony Employs a will-known person to promote a product or idea. Example: “I use this toothpaste, and it bright

Loaded Language The use of words that are charged with emotion. Example: The heroic firefighters bravely battled the raging inferno.

Hyperbole Exaggeration to make a point. Example: Our candidate does the work of ten people.

Propaganda

Emotional Appeal

Endorsement/Testimony

Loaded Language

Hyperbole