Candy Condos Eddie Lovell Noah Briones Vikki Rodriguez TV Effects on Children Candy Condos Eddie Lovell Noah Briones Vikki Rodriguez April 16, 2001 COM 436

Origins of Children’s Television History of television Early children’s television programs Howdy Doody Mickey Mouse Club Sesame Street

Educational Television Rules Start talking early with your kids about tv and movies Put the family on a tv diet Create balanced tv watching Help kids to “see through tv”

FCC Rules and Problems Rule: 3 hours a week of core education programs Problem: Networks list shows like Teenage Mutant Ninja Turtles, Yogi Bear, and the Wheel of Fortune as educational programs Rule: Must identify educational programs Problem: Only 2% of parents recognize the meaning of the symbol and that very few tv listings carry this identifying symbol

Educational Programs For children to have fun while developing an enthusiasm and love for learning Will help kids to learn basic skills that will help them enter school, ready to learn Good educational shows are Sesame Street, Mister Rogers, and Reading Rainbow Ready to Learn is a product of Public Broadcasting The Eddie Files

Supporting Educational Programs In the land of public policy, one letter is considered to represent 10,000 people Call, write, E-mail, or fax your local broadcaster, the networks, your political representatives and even the FCC

Children and Advertising Influence of TV advertising on children Problems with advertising Gender Bias Talking to children about TV advertisements Common Advertising Strategies

Future of Children’s Television 24 - Hour Children’s Channels Videos and DVDs Interactive Computer Environment Virtual Reality

Did You Know? Invented in 1929, television was first introduced to the public at the New York World’s Fair in 1939 The first T.V. licenses were issued by the FCC on July 1, 1941 T.V. began in the U.S. as a vehicle for selling goods and services while providing entertainment 1 in 5 children’s programs designated as educational/informational was found to have little or no educational value

More to Know 25% of preschoolers, more than 33% of grade schoolers, and more than 50% of high schoolers have T.V. sets in their bedrooms The average American child views 20,000 T.V. ads per year Brand loyalty can begin to established as early as age 2 4 hours of T.V. programming contain about 100 ads

Now You Know By 2001, children ages 4-12 spent an estimated $35 billion a year In 1998, teens spent a record $141 billion In 1997, children ages 12 and under influenced the spending of $500 billion