Questions for Class Discussion Who might this information benefit? Why do event & entertainment marketers care about social media? Were you on Twitter or Facebook during the Oscars? What were you doing? Who were you tweeting with and/or about? Source: http://mashable.com/2012/02/27/oscars-twitter-stats-mentions-retweets/

Questions for Class Discussion How do you think the social activity surrounding the Oscars might impact DVD sales for Harry Potter, despite the fact that the film wasn’t nominated for any awards? What about the other films that were nominated but didn’t win? How about the winners? Source: http://mashable.com/2012/02/27/oscars-twitter-stats-mentions-retweets/

Questions for Class Discussion Review the 10 most re-tweeted accounts and the 10 most mentioned accounts…why do you think they received so much activity? What does that mean for an event or entertainment marketing professional? Source: http://mashable.com/2012/02/27/oscars-twitter-stats-mentions-retweets/