Digital Retailers: iTunes remains dominant, even in film sell-through, despite lack of film product from most studios Paid Film Content to PC – Market.

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Digital Retailers: iTunes remains dominant, even in film sell-through, despite lack of film product from most studios Paid Film Content to PC – Market Share by Distributor Movielink: 4.6% Other: 5% Continues to retain market share, but possibly will lose ground to new entrants like Wal-Mart Other new market entrants such as Wal-Mart’s Online Video platform, AOL Movies, or News Corp’s Direct2Drive hope they will be able to capture market share from Apple. Amazon Unbox: 8.4% A strong legacy brand in online retail and TiVo connectivity to TV set has helped to grow Amazon’s market share iTunes: 82% The success of Apple’s marriage of the iPod device to the iTunes online distribution store has boosted the success of the platform Distributors Used for Film to PC √ * * * Competitive Commentary: Most studios concerned about giving Apple too much leverage and thus have withheld film for sell-through Steve Jobs’ presence on Disney board fosters partnership with iTunes; Paramount has taken a device-centric strategy Market share source: Screen Digest research.