Marketing Plan: SnakPak

Market Research Why? A systematic research is required for the Snakpak marketing plan to work How? We use Primary and Secondary Market Research Primary: Conduct surveys to find about consumer needs Secondary: Gather information about our product’s competition from trade journals, newspapers and magazines

We will identify the following factors Economics We will identify the following factors Find about the size of market for Snakpak What is the demand for our product? What is the opportunity for our product among other competitors? What are the threats to our products and how to overcome them?

Customers Identification Identification of target customers for Snakpak product Customers Age Customer’s Gender Customer’s Location Customer’s Income Social Class Education Level

Competition Identification What other companies are the competitors to Snakpak? List of their names and addresses We will compare Snalpak product with competitors products according to: 1. Price 2. Quality 3. Location 5. Sales methods 6. Advertising

Strategy Promotion Promotional budget Distribution channels Locations to launch our product Pricing Sales forecast