CONFERENCE 2012 REVIEW OF THE YEAR

DISTRIBUTING AN AVERAGE 58 TITLES DISTRIBUTING AN AVERAGE 2.4 MILLION COPIES PER ISSUE OVER 17 MILLION COPIES PER YEAR

GROUP TURNOVER 2010 £4,328K (+4.08%) 2011 £4,331K (+0.04%) 2012

GROUP AVERAGE REVENUE PER MAGAZINE 2010 £13.7K (+3%) 2011 £13.6K (-0.7%) 2012 £14.1K (+3.7%)

Total Advertising Revenue UK First Half 2012 vs 2011   Q2 2012 (£m) % share Q2 2011 (£m) % change Internet 1,323.2 35.9% 1152.3 32.4% 14.8% TV 1,076.2 29.2% 1031.1 29.0% 4.4% Direct Mail 554.5 15.0% 404.7 11.4% 37.0% Regional Newspapers 326.0 8.8% 378.1 10.6% -13.8% National Newspapers 349.6 9.5% 389.0 10.9% -10.1% Magazines 225.1 6.1% 253.3 7.1% -11.1% Consumer magazines 146.7 4.0% 153.4 4.3% -4.4% B2B magazines 78.4 2.1% 99.9 2.8% -21.5% Out of Home 229.5 6.2% 208.9 5.9% 9.9% Radio Total 112.5 3.0% 102.9 2.9% 9.3% National Radio 73.9 2.0% 67.7 1.9% 9.2% Local Radio 38.6 1.0% 35.2 9.7% Cinema 47.9 1.3% 38.7 1.1% 23.8% Total Adspend excl DM 3,690.0 100.0% 3554.3 3.8% Primary Times 2.6 0.1% 2.5 4%

Total Internet Advertising Revenue UK First Half 2012 vs 2011 Q2 2012 (£m) Q2 2011 (£m) % change MAT Q2 2012 (£m) Display* 333.4 298.9 11.5% 1,276.7 14.1% Classified** 989.8 853.4 16.0% 3,797.7 16.4% Recruitment 65.3 61.3 6.5% 250.2 6.1% Online specialists   45.4 41.4 9.7% 173.9 9.4% National Newspapers 6.2 5.2 19.2% 23.2 12.6% Regional Newspapers 13.8 14.6 -5.5% 53.1 -5.2% Other Classified *** 924.5 792.1 16.7% 3,547.6 17.2% Search 778.9 657.1 18.5% 2,976.6 17.5% Total adspend 1,323.2 1,152.3 14.8% 5,074.3 16.3%

AVERAGE REVENUE BY ISSUE (for the entire Group) 2010 2011 2012 FEBRUARY EASTER SPRING SUMMER B to S OCTOBER CHRISTMAS 11.0 15.1 12.3 18.8 13.8 13.0 11.6 10.6 15.0 11.9 17.9 14.1 13.3 13.5 11.3 15.0 14.4 18.2 14.6 13.3 12.2

AVERAGE REVENUE BY ISSUE (6 ISSUES) % +/- on previous year 2011 2012 AVG FEBRUARY EASTER SPRING SUMMER B to S OCTOBER CHRISTMAS 10.8 15.4 11.8 18.5 14.3 13.7 12.5 11.4 15.2 13.6 18.5 14.6 13.4 12.3 +5.5% -1.3% +15.2% 0% +2% -2.2% -1.6%

COMPARISON Year on Year Top 10 2010 £1,608K (+6.2%) 2011 £1,656K (+3%) 2012 £1,727K (+4.3%)

COMPARISON Year on Year Top 20 2011 £2,681K 2012 £2,796K (+4.3%)

34 MAGAZINES INCREASED TURNOVER IN 2012 Avon Belfast Berkshire Cambridge Cardiff Cheshire Cornwall Devon Dorset East Anglia Edinburgh Essex Glasgow Gloucestershire Hampshire Hereford & Worcester Hertfordshire Lancashire Leicestershire Lincolnshire London East London South London SE & Kent Merseyside Newcastle Nottinghamshire Somerset Sunderland & Co. Durham Surrey Teesside & Cleveland Yorkshire North Yorkshire West Ireland South East Leinster BLUE = INCREASED IN 2012 RED = ALSO INCREASED IN 2011 GREEN = INCREASED IN 2012, 2011 & 2010

8 MAGAZINES WERE WITH £5K OF THEIR 2011 TURNOVER Bedfordshire Buckinghamshire Derbyshire Dublin Fife Oxfordshire Staffordshire Yorkshire South

MAGAZINES THAT INCREASED THEIR TURNOVER EVERY ISSUE IN 2012 Cornwall Nottinghamshire Teesside & Cleveland

MAGAZINES THAT TURNED OVER £100K + Avon Berkshire Cardiff Cheshire Devon Dorset East Anglia Essex Hereford & Worcestershire London South London SE & Kent Newcastle Surrey Sussex Tees & Cleveland

TOTAL ADVERTISING REVENUE FORECAST 2012-2013 2012 (£m) % share % change 2012 vs. 2011 2013 (£m) % change 2013 vs. 2012 Internet 5,339.0 36.4% 11.6% 5,816.9 38.1% 9.0% TV 4,130.3 28.1% -0.7% 4,297.6 4.1% National papers 1,431.2 9.7% -5.7% 1,424.0 9.3% -0.5% Regional papers 1,294.6 8.8% -10.4% 1,248.9 8.2% -3.5% Magazines 922.6 6.3% -6.2% 912.9 6.0% -1.1% Consumer mags   569.1 3.9% -2.0% 572.1 3.7% 0.5% B2B mags 353.5 2.4% -12.3% 340.8 2.2% -3.6% Out-of-home 930.2 5.0% 942.9 6.2% 1.4% Radio* 447.5 3.0% 4.8% 458.5 2.5% Cinema 185.3 1.3% 8.1% 182.5 1.2% -1.5% Total Adspend excl DM 14,680.6 100.0% 2.1% 15,284.2

COMMENTS FROM RUSSEL WARNOCK Took 10% hit on Public sector BUT Dragged ourselves back to 2010 levels. Public sector cuts have forced advertisers to be more selective – so has helped us Optimistic about 2013

COMMENTS FROM ANDREW RILEY Tough across the year – worse towards end Reduced public sector Clients want more bang for buck Think 2013 will show little growth Crucial to add digital elements

COMMENTS FROM LINDA EDWARDS Great year +23% across all titles. Planning is vital to success. Start in Dec! Welcoming cross platform packages

COMMENTS FROM BELINDA HARMAN-CRADDOCK Budgets were tough this year – found it hard BUT Finished slightly above last year Optimistic for 2013.

COMMENTS FROM MARIE O’REILLY Really tough year Great start but faded badly resulting in very poor last quarter. I will finish up same as last year. I think next year will be the same as this year – no worse.

COMMENTS FROM LINDA STURROCK All issues except BtoS increased year on year. PT Star Awards brought in new advertisers Agency Spirit Media booking more volume than when client was direct. Social media playing a big part in increased awareness Confident we can improve further next year

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