Credit Union Member Discount Program Overview

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Presentation transcript:

Credit Union Member Discount Program Overview

Credit Union Member Discount Give your members one more great way to save with the choice and flexibility of Sprint. They have more options in phones, plans, and services than ever before.

Program highlights Over 1.3 Million members have taken advantage of the program Membership loyalty increases as member benefits increase Credit unions earn non-interest income Over 1,450 Credit Unions actively promoting the program 39 State Leagues supporting the program

Sprint Credit Union member discount Partner Premium Standard Member Offer 10% Member, 15% Business discount Waived Activation and upgrade fees Credit Union Requirements Promote Sprint Exclusively * Quarterly statement insert mailer Display lobby materials Post-approved newsletter articles twice each contract year Display approved Sprint Banner on CU website *Credit union earns 100% potential commission Non-Exclusive* *Credit Union earns 50% potential

Credit Union benefits Marketing incentives for participation is a great way for credit unions to earn non-interest income Effective tool to promote the added-value of membership FREE marketing materials for statement mailings, web site and in-branch distribution Unique offers available only from Sprint Sprint handles all member service needs Opportunities to work with local Sprint stores to support community businesses

Member & employee benefits Credit Union Members & Employees (personal accounts) Credit Unions and Business Members (business accounts set up with tax id's) 10% discount on individual liable monthly recurring Sprint charges Waived activation fee on new lines (approx. $36 savings) Waived upgrade fee (approx. $18 savings) Nationwide coast-to-coast coverage National rates Existing Sprint customers are eligible 10% Off MRC 15% discount on corporate liable monthly recurring Sprint charges Waived activation fee on new lines Flat-rate pricing (No Mail-in Rebates) Equipment discounts Nationwide coast-to-coast coverage National rates $49.99 Unlimited 4G/3G Broadband Card Existing Sprint customers are eligible 15% Off MRC

Marketing requirements Contract Year runs October 1 through the following September 30 Promote the service on an exclusive basis to your members Distribute Sprint inserts to all members in a quarterly statement mailing at least once per Contract Year Continuously display Sprint marketing materials in the lobbies of the CU Publish approved articles/ads in the CU quarterly newsletter at least two (2) times per Contract Year Post the approved Sprint banner ad and link on the CU Web site Sprint marketing materials are provided FREE of charge!

Marketing materials E-statement artwork English Insert 3.5” x 6.5” Hanging Banner 2’ x 3’ Lobby Poster for Take ones 8.5” x 11” Spanish Insert 3.5” x 6.5” Web Banner E-statement artwork Videos for web site and digital lobby displays

Marketing Incentive Calculation Marketing incentives Marketing Incentive Calculation The Incentive Pool is created from revenues earned during the Contract Year*. CUs are paid the percentage of the incentive pool that is equal to their percentage of the total audience of members being marketed to nationally. ABC Federal Example: Credit Union Incentive Pool = $7,000,000 Total members being marketed to (from Promotion Agreements/NCUA reports) = 20,000,000 ABC FCU members in pool = 25,000 25,000/20,000,000 = .125% $7,000,000 X .125% = $8,750 ABC FCU Marketing Incentive = $8,725 Marketing Schedule NEW participating CUs in their 1st Contract Year will receive incentives as follows: First Quarterly Insert Mailing = % of incentive CU will earn October ’11 = 100% January ’12 = 75% April ’12 = 50% July ’12 = 25% In the second and following Contract Years, assuming all requirements are fulfilled, participating CUs will receive 100% regardless of what month they do their quarterly statement mailing. *The Contact Year runs from October 1 – September 30 of the following year. Marketing Incentives are paid in December.

How members get the benefits Members need to say they’re a Credit Union Member & ask to be connected to the Corp Id: NACUC_ZZM Visit : Any retail outlet where Sprint products are sold Call: 877.SAVE.4.CU (8 7 7 . 7 2 8 . 3 4 2 8) Click: www.SprintSave4CU.com or www.LoveMyCreditUnion.org

How credit unions enroll Call: 800-262-6285 ext 521 Visit: www.LoveMyCreditUnion.org Email:Rhonda.Peruski@CUSolutionsGroup.com