Open with a Bang! Close with Purpose. Kathleen Park

to leave a lasting impression on your audience. You get 60 mins… 1/16/2019 Attended a session where the speaker had you hooked in the first 30 seconds? Have you ever been to a workshop where you’ve said ….this is going to be good within the first 60 seconds? Have you ever been to a workshop where you looked at your watch within the first 2 mins and though…when is this supposed to finish? to leave a lasting impression on your audience. © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Today’s Session Objective 1/16/2019 Today’s Session Objective Help you create a powerful open and close to bookend the value of your session and leave a lasting impression on your audience. © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Session roadmap Destination Learning Objectives Close 1/16/2019 Session roadmap Destination Learning Objectives Close 5 Audience Interactivity Demo / Testimonials 4 3 Knowledge Sharing 2 Open 1 © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

1/16/2019 Open with a Bang! © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

We remember the beginning and end best! 1/16/2019 We remember the beginning and end best! The position of an item affects recall Primacy Effect - The information provided first is more likely to stay with you. Recency Effect- People will remember the info that is said last above all else. If your audience is engaged and interested at the start and the end of your presentation, they are more likely to remember it and have positive feelings about the experience. The serial position effect was first documented by German psychologist Hermann Ebbinghaus, and it describes how the position of an item affects recall. The two main ideas in the serial position effect are the recency effect and the primacy effect. The information given first is more likely to stay with you more than the information given later. Take the same example regarding a show, lecture, or ad. People will remember the info that is said last above all else. So, let’s say as the lecture starts your attention is grabbed by the way the instructor started it out. However, later on it becomes really boring and you lose interest. Right now the recency effect is winning, so your thoughts aren’t very positive. But a little more time goes by and you hear or see more exciting things into more of the lecture. This matches up well with the things done or said at the beginning. The primacy effect (the 1st thing) and the recency effect (the last thing) are both telling you it’s all good, so in the end you’ll walk away with a positive experience. The serial position effect was first documented by German psychologist Hermann Ebbinghaus © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Your Initial Pitch Matters Engage the Audience Establish Your Expertise Set Realistic Expectations What’s Your Opening Hook?

10 Compelling Openers Opening Question Picture Yourself 6 Ask for Opinions Compelling Quote 2 7 Quick Quiz What if scenario 3 8 Provocative Statement Video or Visual Aid 4 9 Facts or Statistics Tell a Story 5 10

10 Compelling Openers Opening Question 1 What is the number one challenges CxOs face today? What % of companies say …..? How much time does it take to …..?

10 Compelling Openers Show of hands, how many of you have …..? Ask for Opinions 2 Show of hands, how many of you have …..? Vote by raising your hand – how many would choose option 1? Show of hands, who thinks …..?

10 Compelling Openers Quick Quiz 3 1/16/2019 Use a quick quiz to get the audience thinking about a topic © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10 Compelling Openers Everybody knows that ….. Provocative statement 4 Everybody knows that ….. All of our customers ….. More than 80% of x projects are over budget …

10 Compelling Openers Gartner says ….. IDC reports ….. Facts or Statistics 5 Gartner says ….. IDC reports ….. Forester ranks …..

10 Compelling Openers Have you ever …..? Picture Yourself 6 Have you ever …..? I want you to think about the last time you…..? Can you recall a time when…..?

10 Compelling Openers Compelling Quote 7

10 Compelling Openers What if I told you that ….. What if scenario 8 What if I told you that ….. What if I gave you ….. What if budget was not a constraint …..

10 Compelling Openers Video or Visual Aid 9

10 Compelling Openers Personal Business Anecdotes Humorous Tell a Story 10 Personal Business Anecdotes Humorous

1/16/2019 Close with Purpose © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Formal Closure is Important Summarize presentation Call to action Session evaluation

1/16/2019 Closing Strong A strong closing summarizes what we’ve just heard by taking us back to where we started Our objective was to ..... We started the session with...... You heard about / saw how to ..... You tested /discussed /evaluated ..... Remember ..... Next you should .... Learning Objectives Reference to Opening Interactive Elements Reinforce what they should now be able to do Knowledge shared Recommended follow-ups © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Closing Examples Opening Question Picture Yourself Ask for Opinions 1 6 Ask for Opinions Compelling Quote 2 7 Quick Quiz What if scenario 3 8 Provocative Statement Video or Visual Aid 4 9 Facts or Statistics Tell a Story 5 10

Closing Examples Opening Question 1/16/2019 Closing Examples Opening Question 1 Let me ask you that question one more time… © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Closing Examples Ask for Opinions 1/16/2019 Closing Examples Ask for Opinions 2 Has your opinion changed? In what way? © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Closing Examples Quick Quiz 3 Let’s take that quiz we started with one more time…

Closing Examples Picture Yourself 6 Let me ask you one more time … now can you picture yourself … Exceeding quota, meeting with the CEO, Handling that challenge…

Closing Examples So let’s see what happened at the end of that video that we started with …. Video or Visual Aid 9

Closing Examples Let me tell you how the story ends for that …. New seller, new employee, new partner, CEO… Tell a Story 10

Having a lasting impact 1/16/2019 Having a lasting impact Provide clear next steps Encourage the partners to use what they have learned to drive their business Tie follow-ups back to any work product created in the workshop (action plan) Offer your email for outstanding questions and a list of other resources they can use © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Connect Beyond the Presentation 1/16/2019 Connect Beyond the Presentation Provide resources Social Media Yammer Newsletters © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Refine your storyboard Timing Session Component Description Speaker X mins Opener Knowledge Sharing Demos / Testimonials Audience Interactive Closing

1/16/2019 Next Steps: Choose an interesting and interactive opening for your session Decide how you will emphasize what you want your audience to remember with a memorable closing Update your storyboard with opening, closing and ways you will connect the dots throughout your session Let us know if you have a topic you’d like to hear more about Find more about upcoming Brown Bags, all recordings and PPTs on the speaker portal Contact kpark@intelival.com for support © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Content Brown Bags Designing High Scoring WPC Sessions MGX FY16 1/16/2019 1:31 PM Content Brown Bags Designing High Scoring WPC Sessions 4 Surefire Ways to Drive Audience Engagement Opening with a Bang and Closing with Purpose Creating Compelling Panel Discussions & Onstage Interviews DNA of Storytelling and why it works Using Microsoft Pulse for Audience Interaction Interactivity Tricks & Tips Drawing a Crowd with Effective Expo Presentations Recording Available Recording Available Recording Available Recording Available 5/6 5/13 5/20 5/27 © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

1/16/2019 1:31 PM © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.