LOGO DESIGN by Big SKY Design

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Presentation transcript:

LOGO DESIGN by Big SKY Design Rob Wilkes, Owner/Operator/Designer came into PACE and spent a few hours showing us a variety of logos and discussing with the class corporate culture and skateboard culture. We examined a wide variety of logos, what worked, why they are effective, or not effective. You can visit Rob’s company website at: http://bigskydesign.ca/

Missed Rob’s Presentation Missed Rob’s Presentation? If you missed the talk but Rob Wilkes there are nine questions that you need to answer. Use paper or open and new Word document.

While looking at these logos take note of the type of font or “typeface” they use. Rob stated that logos should work extremely well in black and white as well as color. If they don’t read well in black and white you’ll need to re-develop your idea.

Notice the “A to Z” implied in this logo.

A portrait of Steve Jobbs appears in the apple on the right in honor of his passing. Apple continues to play on the apple logo theme

What makes a good logo? According to Jacob Cass at justcreative.com a good design must address the following 5 principles: * image from http://justcreative.com/2009/07/27/what-makes-a-good-logo/

This logo is very effective This logo is very effective. The “b” is repeated and flipped as “d”, the logo appears to be spinning.

Does this logo remind you of anything, like the Brooklyn Bridge?

This logo is timeless, it hold the same power it did when it came out This logo is timeless, it hold the same power it did when it came out. On the right is the mathematical diagram the designer produced.

1. This logo is a great play on positive/negative space. It includes a bar code that implies (hints) at what?

2. Do you like this logo or not? State why. Share your thoughts…

3. Does this logo work? If not, why not? Share your thoughts…

Or, why does it work so well for serving the purpose of the company? 4. What company or organization is this? Why is this logo such a strong symbol? Or, why does it work so well for serving the purpose of the company?

5. Does this logo work? If not, why not? Share your thoughts…

Can you find the arrow in this logo? Where is it?

6. What company is this? Why is it so popular? Share your thoughts…

The design development phase…sketch it out The design development phase…sketch it out. In this case they gave it motion.

Rob Wilkes stated that skateboard companies don’t follow the standard corporate rules…they play it up, change things up. Compare the logos you’ve just looked at with the following logos for skateboard companies.

7. What is so effective about this logo?

That’s it… 8. Which logos appeal to you. 9 That’s it… 8. Which logos appeal to you? 9. What is it about the ones you chose that make them appealing? Consider the elements and principles of art and design. Consider these elements and principles when you design your own logo for SKDB.