1.1 Strategic Focus.

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Principles of Management Learning Session # 26 Dr. A. Rashid Kausar.

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Presentation transcript:

1.1 Strategic Focus

Objectives Understand that innovators must explicitly choose their strategic focus. Appreciate the importance of achieving alignment between the mission and the strengths and weaknesses of the individual and/or team and the strategic focus area that is chosen. Recognize the steps involved in choosing a strategic focus.

Choosing a Strategic Focus

Acceptance Criteria

US Medical Device Industry “U.S. Medical Devices Market Outlook,” Frost & Sullivan, 2012.

Global Medical Device Industry “Global Medical Devices Market Outlook,” Frost & Sullivan, 2013.

Trends in Global Health Spending “Medical Technology Innovation Scorecard: The Race for Global Leadership,” PricewaterhouseCoopers, January 2011.