The customer journey The steps when searching for groceries Wake up to 6am alarm Consumer gets up to make herself her morning coffee, but has ran out of coffee, therefore she instantly orders coffee from amazon. Within 10 minutes the coffee arrives outside the door via a amazon drone. Takes children to school While taking the children to school, the car breaks down, consumer instantly clicks an app to order a curtesy car which arrives within 20 minutes in order to take the children to school and get her to work. Goes to morning meeting When at the morning meeting, she realizes that she didn’t save her work onto a memory drive. An app recovers the work from her laptop at home onto her work computer. Continues day in work, meeting clients While working in the office, her husband calls and tells her that two of his colleagues are coming for dinner, She instantly orders groceries to be delivered by the time she gets home, and stored in a amazon delivery fridge in her garden, waiting for her when she gets home. Pick up the children from school When picking up the children she learns that one of them is coming down with a cold, so orders some cough medicine through the amazon app, again to be delivered by a drone. Has dinner with husband and collegues While making dinner, they run out wine. Consumer asks amazon chatbot for advice on the perfect wine and orders it instantly. The steps when searching for groceries