Business Plan Template NOTE: You are highly recommended to include ALL the information as illustrated in the following template (except the “Optional” pages) as such information are expected from the Admission Panel. You may of course, vary the sequence, format, style, etc. and add other relevant information as appropriate. However, please note that presentation time at the Admission Panel Meeting is strictly limited to 10 minutes.

Company Name Presented By: Date:

Market Problem (Market Pain) Market Problem/Pain My product/service Why/How it can resolve the problem or alleviate the pain, i.e. you prescribe paracetamol and not Vitamin D to get rid of a head-ache.

Product Features My product has the following Technology niche (patent?) Innovativeness, disruptive business model/customer adaptation/graphics/ animation/user interface (or anything that you think will make it standout and sell) You can use picture, flow-diagram, illustration or even previous work of your own to state your point.

Competitive analysis Features/Benefits* My Product Competitors Product A Product B Product C a. b. c. Wholesale Price Retail Price *Features are different from benefits, e.g. a smartphone “HK Movie app” feature includes listing of all current movies in HK, the show times, booking/payment mechanism, and comments from movie critics. The benefit is the ease of making a movie selection/booking without going through different cinema chain apps or newspaper ads or physically making a trip to buy the tickets, and this saves precious time for busy people in Hong Kong. Automatic double size copying is a feature of a copier. Saving paper, cost, environmental friendly and cutting the sheer volume of a document in half and making it less bulky/heavy to carry are the benefits. People buy on benefits and not features.

Product Road Map (Optional) Your products/services line up, if any (optional page, if you really do not have it or have not thought about it so far)

Target Market Target customers (those who will pay) and target end-users (those who will use the product) Size of target customers/end-users (in quantity, dollars)

Business Model How do you make money? Where/How do you get your revenue?

Development Road Map Achievement in R&D and business development so far and works to be done in the coming 18 months (Month 1 starts from the day of you move-in to HKSTP Incu-App Centre) Complete the Milestone Summary in the next few slides Please note that these same tables, should the application be approved, will be used for regular milestone reviews during the incubation period.

Milestone Summary Example Product Development Progress Milestone Period (month) 0-3 4-9 10-15 16-21 Design Work Original Plan Game development - Characters and graphics design; music and sound effect development Implement features and complete full payment gateway integration Add support function for customer, Add GPS tracking system Prototype / Demo Android beta version for testing and debugging Continue testing and bug fixing Unit test and functional test on web portal and Facebook integration iOS beta version for testing Launch Version 1.0 launch  - Full launch and collect feedback from actual users Version 2.0 launch The product to be developed should be broken down into manageable steps and modules to illustrate their development sequence and targeted timeline, based on the 3 major areas provided. (The above is an example, please complete with your own information.)

Milestone Summary Example Business Development Progress Milestone Period (month) 0-3 4-9 10-15 16-21 Activities Original Plan No. 1 Details Web platform enhancement and web-embedded client application development for better user experience - App launch at Apple Store and Android Market Partners (company name) Collaboration with cartoon characters partner Collaboration with CUHK for marketing research Clients (company name) 100 10,000 20,000 25,000 Secure contract agreement with trial customers target 200 main customers with 10,000 downloads Secure contract agreement with trial customer Secure overseas customers Sales Revenue (HK$) Core Product 100,000.00 200,000.00 500,000.00 1, 000,000.00 Non-Core product To provide a business development plan based on activities and their frequency, to illustrate how the Applicant is going to collaborate with their partners for business development, and to approach potential customer for sales and scaling. (The above is an example, please complete with your own information.)

Milestone Summary Example Corporate Development Progress Milestone Period (month) 0-3 4-9 10-15 16-21 I.P. Application Original Plan Patent No.  -  2 1 Details   US Patent granted and filed Trademark -   1 - US trademark: REG No 123456 Other filings Awards Date & Details Caring company award ICT award Head Count FT(Tech)  3 6  10  15 FT(Non-Tech)  0 2 5 PT 5  8 Organisation Chart Shareholder Structure   100% Chan Tai Man Funding (HK$) Director Loan 100,000 700,000 External Investment 1,000,000 Govt/Public Fund 500,000  Debt Financing (The above is an example, please complete with your own information.)

Milestone Summary Example HKSTP Services Used General Services example: MINGLE, Training Courses, Seminars, Biz Consultancy, Investment Matching, Exhibition, Networking, Competition Milestone Period (month) 0-3 4-9 10-15 16-21 Support Services Used Original Plan Data Centre and web hosting Lab Services; Hire student through HKSTP internship program Training organised by SPARK Investment matching Utilisation of services offered by HKSTP, or assistance that may be required by the Applicant in specific areas. E.g. Lab services (specific labs in Hong Kong Science Park), talent sourcing, business development, fund raising, exhibition, press release, product launch, professional services (legal & accounting), university collaboration…etc. (The above is an example, please complete with your own information.)

Cash Flow Summary Example Cash Flow Status (HK$) Original Plan Milestone Period (month) 0-3 4-9 10-15 16-21 Opening Cash 50,000 650,000 Additional Funding* 100,000 500,000 (ESS) 700,000 (Angel Investor) 1,000,000 Sales Revenue 200,000 1, 000,000 Total Cash In 1,200,000 2,000,000 Cash Out 250,000 600,000 800,000 Net Balance * Types of Funding includes: Director Loan, External Investment, Government/Public Fund and Debt Financing (The above is an example, please complete with your own information.)

Management Team The founding team members (CV in brief, highlighting academic/work experience, why you will be able to develop and sell your product/services. You can also highlight additional staff, shareholders and business partners who you many have to complement your current team) Other investors who you now have, if applicable

Incu-App Programme Added Value How HKSTP Incu-App Programme can help?

Portfolio (Optional) Your capability in research, product design and development for the applying project/product may be demonstrated by your previous experience and achievement. Your experience and achievement may be acquired through entrepreneurship, hobby and interest, or work career.