Audience Pleasure & Motivation

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Presentation transcript:

Audience Pleasure & Motivation To understand audiences’ pleasures and motivation To be introduced to & apply the Uses & Gratifications Theory

Pleasures & Motivation Pleasure = a feeling of happy satisfaction and enjoyment Motivation = a reason or reasons for acting or behaving in a particular way, desire or willingness to do something; enthusiasm What is the pleasure in working out? What is the motivation? What is the pleasure in cooking? What is the motivation? What is the pleasure in watching films? What is the motivation?

Uses & Gratifications Theory “Uses and Gratifications” is a theory by Blumler and Katz, which states that audiences consume media products for 5 reasons: To escape from daily woes To be entertained To be informed/educated To socially interact with others To personally identify with characters/situations

Applying the Theory What uses and gratifications can audiences gain from each of the following adverts? How can these uses and gratifications be linked to the way people are represented? Advert 1 - https://www.youtube.com/watch?v=_ve4M4UsJQo Advert 2 - https://www.youtube.com/watch?v=AegdywmDZ60 Advert 3 - https://www.youtube.com/watch?v=OeknNwE4e1E Advert 4 - https://www.youtube.com/watch?v=f6eZ3WQCjhA Advert 5 - https://www.youtube.com/watch?v=EOM3y4P8TEM

Advert #1 Escape from daily woes Entertainment Information/ education Social Interaction Identification

Advert #2 Escape from daily woes Entertainment Information/ education Social Interaction Identification

Advert #3 Escape from daily woes Entertainment Information/ education Social Interaction Identification

Multiple Audiences Who are the primary audience & demographics for this product? Who is the secondary audience & demographics for this product? Toy Story Trailer - https://www.youtube.com/watch?v=KYz2wyBy3kc

Multiple Audiences Using the uses and gratifications theory, explain how this product could appeal to: Children Teenagers Adults The elderly Does this product appeal to more than one group in he same manner? Why? What are the main differences between the age groups?