In Summary, Black Viewers Are A Highly Engaged Audience Who Have A 360 Relationship With TV Programming 41% Read recaps of last week’s episode 62% Start.

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Presentation transcript:

In Summary, Black Viewers Are A Highly Engaged Audience Who Have A 360 Relationship With TV Programming 41% Read recaps of last week’s episode 62% Start worrying about what will happen on the show next week 63% Binge watch episodes to catch-up 44% Bought a TV star’s new line of products featured on the show Pre-Viewing Anticipation & Preparation 38% Visit the show’s website for more information about a program 43% have booked a table at a TV chef’s new restaurant Post-Viewing Insatiable Need For More 74% settle in and focus their attention on the show because it is their “me-time” During Immediate Need to Connect to Community 31% have dressed up as their favorite TV character next Halloween 62% have felt worried about what’s going to happen next 56% dissect everything that happened in the episode with family & friends 40% can’t help but empathize with the character they feel personally connected to 38% inevitably look up spoilers for next week’s episode 43% Read up on actor/cast news to see the behind-the-scenes on how a scene was filmed 47% have felt angry over a plot twist at the end 34% Tweet About A Show “OMG! Did that just happen?!” Source: VAB / Research Now “Program Engagement” Survey, April 2018; African American/Black/Caribbean American = 160 Respondents, Total A18+ Respondents = 1,001. 1