Lancing Preparatory School

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Presentation transcript:

Lancing Preparatory School The challenge Lancing Prep is an independent preparatory school in Worthing, West Sussex. They wanted to target local, affluent families to drive attendance at open days and admissions to their school. What we did They booked an annual holding at David Lloyd Worthing to inform affluent parents in their catchment area of upcoming open days, before booking a second club in Brighton to support sister schools Lancing College and Lancing Prep Hove. Testimonial "We're very pleased with our advertising campaign which received multiple recalls at open days, it offers us a good fit with the demographic audience for pupil recruitment. In the second half of 2017 we extended our coverage to the club at Brighton to promote sister schools Lancing College and Lancing Prep Hove." Caroline Bates, Marking Executive, Lancing College Environment: Health Club Media: 6-sheets Campaign: Local