Smoking adds Planning 10.

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Presentation transcript:

Smoking adds Planning 10

The Marlboro Man

Joe Camel The success of the Joe Camel character was said to be directly responsible for the increase in cigarette sales from $6 million in 1988 to $476 million in 1991.

Can you see how Joe Camel might appeal to teenagers?

For the Ladies

Banned Adds? Some of these adds are from awhile ago can you determine which are banned and why?

Think about what you just saw…. Is there truth in these adds? Is it fair or is it just clever marketing? Now, go to your Analyzing Smoking Adds worksheet and complete.