Social Media Report

4th Quarter Overview September - For Heritage Month, we concentrated on the enrichment and preservation of language through our #UncensoredVoices theme. October - Before the commencement of the 16 Days of Activism, an Activator submitted an article about different ways that he thinks should be explored before jailing student who find themselves on the wrong side of the law. November - The 16 Days of Activism campaign kicked off with the team attending and tweeting live from an event hosted by Inyathelo with a panel of prominent women discussing topics that affect women in society. During this month, an Imbizo talking about a similar topic of violence in homes also took part. The next slide is the annual social media report from 18 January 2017 – 18 January 2018 and tells a story of which months were most performing.

18 January 2017 – 18 January 2018

Facebook Top Performing Post & Stats Activator Leander Julius explores alternative ways to deal with students that are caught with drugs at schools.

Twitter Top Performing Post & Stats The most performing month and tweet was in September: we received 3,423 impressions for the above tweet alone and gained a total of 248 followers.

Social Media Follower Growth   Facebook Twitter YouTube Instagram LinkedIn Aug 6317 7306 203 830 243 Sept 6370 7554 205 908 249 Growth 53 248 2 78 6

Website Stats These are the website stats from October – December 2017. The *bounce rate is quite concerning because it’s over 40% and the top 3 pages visited are Home, Application page and the Login. *The percentage of single-page sessions” (i.e. sessions in which the person left your site from the entrance page without interacting with the page)