ESF Communication ESF website & audiovisual material

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Presentation transcript:

ESF Communication ESF website & audiovisual material Liane Riordan ESF Coordination, DG Employment ESF Committee meeting 13 March 2009, Brussels

ESF Communication ESF website & audiovisual material Website visits New website design and content Audiovisual material

ESF website usage Use of Google analytics since Nov. 2008: Detailed analysis of visits, amounts of pages viewed (over 100.000/month) average of 3.54 per visitor, most visited pages search tool used and key words used for the search (27 % Direct traffic/ 29 % refering sites and 44 % Search engines (mainly Google) Average time spent (3mn20) Who visits, which language versions of the website are most viewed

More active and improved navigation Better visibility for different section More dynamic elements such as News rotation and Videos

Overall the content from old site remains but more links and information on each page Projects presented on map or advanced search Operational Programme database online since Dec. 2008

More information on the Member States Thumbnail with MS prints and videos – Platform for Member States to share their information material (audiovisual or print) Right hand menu with more MS linked documentation

ESF audiovisual material http://ec. europa ESF in action (projects) Greece Malta New DVD compilation (90’) subtitles in all EU languages 16 themes to be ordered via esf@ec.europa.eu Investing in people Luxembourg Netherlands Italy