CASE STUDY: Hilton DoubleTree, Poland

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Presentation transcript:

CASE STUDY: Hilton DoubleTree, Poland BRAND: Hilton Doubletree – part of Hilton Worldwide Hotel Group. 442 locations globally. SCENTING OBJECTIVES: Create positive first impression among guests Differentiate brand from competition Eliminate bathroom malodors SCENTING PROGRAM DESIGN: Hotel lobby with three AQ1200s and bathrooms with 8 AQ550s SCENT: “White Woods” in Lobby and “Fresh Clean” in bathrooms RESULTS: Hotel management and guests are pleased with the scenting program. The scent highlights the prestige and high quality of service and encourages guests to return. 1/16/2019 Confidential and Proprietary Information