Defining My Professional Band Through LinkedIn My Brand Defining My Professional Band Through LinkedIn

Things you have already considered Who I am (Why I’m who you’re looking for!) Values Skills Passions Strengths Weaknesses Associations My goal From Personal Brand Workbook

Infographics: Graphical sources of information Use to tell a short story with bold images Helps viewers get an idea quickly Enhances websites / blogs You created infographics in previous class to present social media platform.

Why does LinkedIn Matter? 94% of recruiters use LinkedIn to vet candidates http://goo.gl/y9IDp (by @craigpsmith) Adding professional photo makes you 14x more likely to be found http://wp.me/p1vfs3-3kW (via @craigpsmith) LinkedIn members listing skills see increase of 13x in views http://wp.me/p1vfs3-3kW (via @craigpsmith) - Craig Smith on DMR: http://expandedramblings.com/index.php/by-the-numbers-a-few- important-linkedin-stats/

Linked in Stats using Infographics Recommendations for impactful LinkedIn Profiles have some things in common!

LinkedIn Background Mission To connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. Our vision creates a shared purpose throughout the company, which is to help our members and employees find passion and purpose to transform their careers. 2003 - Launch Reid Hoffman & team from SocialNet and PayPal 2004 – Promoted to small business owners 2005 – Jobs and Subscriptions introduced 2010 – 90 million members 2013 – Forbes reports almost 97% of employers recruit on LI Our LIn Story: https://ourstory.linkedin.com/ Check privacy policy at: https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv Our LinkedIn Story: https://ourstory.linkedin.com/ Mission was not clear at first. Who were they building this for? How would it benefit all? In 2009 new CEO brings focus and clarity to mission and strategic marketing

Your LinkedIn Mission Create or expand an online presence Bolster your resume Connect with professionals in your industry Connect with people with whom you’ve actually worked with Connect with groups and communities that have similar interests Create a digital portfolio Apply for a job! Post a job opening Post an industry related event What else? Connecting on LinkedIn is like endorsing on other social media platforms. https://www.youtube.com/watch?v=8fpQMa8_O8A

Creating a memorable profile Great communicator who get results! Creating a memorable profile Photo Updated, appropriate, and recognizable Headline Value statement (how are you unique?) What you do and how it benefits others Summary What motivates you? What are you especially skilled at? Recommendations – the power of the endorsement Ask for project specific recommendations Manage order of recommendations based on job you want Skills Endorsement of skills are specific Consider adding a customized skill Contacts Expand relevant connections Exclude connections with no value Respond to requests in timely manner. https://www.youtube.com/watch?v=6fqrRLSrp8E Photo -A person who sees your profile should be able to recognize you. Updated, appropriate, and recognizable – don’t let it be an old, glamour pic that you took a long time ago. Make it current and relevant! Kawasaki recommends not looking directly at the camera OR using a side profile that only takes up 2/3 of the canvas. Summary What motivates you? What are you especially skilled at? (This is the part that is like your cover letter, but NOT the objective of the resume) Headline Value statement (how are you unique?) – which words are you using to sell yourself? (Smart, surprising, hacker, critical, undefeated, etc.) What you do and how it benefits others Recommendations – the power of the endorsement Ask for project specific recommendations that you know you did well on. DO NOT ASK FOR A RECOMMENDATION on a mediocre project! Manage order of recommendations based on job you want – you can order them based on which client might be looking at it. Skills Endorsement of skills are specific You can create your own skills that people will endorse (industry specific terms) No LinkedIn Open Networkers or overseas recruiters should endorse you – the are fake and easily identifiable. Only endorse others who deserve it – otherwise the value of the endorsement drops. Consider adding your own, customized skill! Contacts Expand relevant connections Exclude connections with no value, especially when you are putting your linked in page out there. Respond to connection requests quickly Contacts are people you are endorsing! [The more connections you have, the more exposed your profile will be – which is a good thing in LinkedIn!] Increased domestic sales by 148% in first year!

Other ways of making your profile unique: Customize your LinkedIn URL Make your name stand out and show customization skills Add a Cover Photo that reflects who you are InfoGraphic or industry pic Solicit a recommendation Include project name, when and your role in request Add courses, organizations, Awards, Publications, etc. Add Causes you care about – reflect your passions and interests! When you ask for a recommendation, it should be a personalized request – what are you asking them to endorse?

Let’s look at some LinkedIn Profiles! What makes these memorable or not?

Your Turn to Chime In Create a LinkedIn account if you haven’t already done so. Input information in each of the following categories: Photo Headline Summary Groups Skills Certifications Experience Ask a peer to review your LinkedIn profile. Recommendations? – consider adding or editing this area Commendations? – this area makes you stand out