Brand Ambassador Program Artist of Makeup Brand Ambassador Program

Background Artist of Makeup started as on Online retailer of make up cosmetics in 2013 It was created by a Celebrity Make up artist, who wanted to a have range of products which gave professional results without comprising on quality The business ethos was to allow everyone to become their every own artist. AOM wanted to Build on an Existing Model As AOM’s audience shifted from professional make up artist, to every day make user who was now is interested in different products and brands in the market. AOM’s growth was organic and based on reputation. Now in 2016 the market dynamics have changed. More and more consumers are indulging in more make up products and are more educated on application. Part of today’s business strategy To create a premium feel to the brand. Increase distribution Increase consumer penetration

Background Why AOM investing in a BA program.   AOM needs to branch out from being sole online trader, it needs to be on ground where consumers can experience the products AOM consumers have a high conversion rate (being conceived to buy) once they have trailed the cosmetics range They are in the growth stage AOM would greatly benefit from increasing their reach to consumers. By creating a fully trained BRAND AMBASSDORS display expertise’s and most importantly have one to one interaction with our value consumers, which is priceless. With fierce competition, the expertise of BA only added prestige and creditability over our competitor brands.

Objectives of AOM BA program   Objectives of AOM BA program  To develop a network system of passionate young individuals that brings the AOM & Brand’s image experience to life through Brand Ambassadors Role of BA for the business   1. Awareness –Uplift AOM’s brand image through one on one interaction 2. Penetration- General trail through testers + free consultations 3. Loyalty – CRM –customer lifetime value through education of the categories and products Leading to…. 4. Sales target achievement

Project Framework What in for a AOM Brand Ambassador Today AOM is giving those unique opportunities for be part of Be AOM community. A Journey, to be part of VISION to empower everyone they touch. An opportunity to use their passion as form of networking and income. Who is the program aimed at . For those who love make up and cosmetics Who are passionate to do demo’s and meeting new people Those who want to make difference is people lives Those who want to create something for them self  

Developing BA’s to more that push girls Sell across their entire product range Actively promote their products Use consultations to maximize product demonstrations Use their quite times to plan future sales Actively plan events and products to promote Run a customer call-back system Adopt a business mind-set

  How to become a AOM Pro? Step 1 – Apply and register with AOM as PRO within you local area Step 2 – receive your on you go started Pro Kits Step 3 – Network with family and friends. Do make overs and introduce the products Step 4- Take the orders and let AOM process them Step 5 – Deliver amazing service by delivering the products Step 6 – Get paid

You pay £25 pound one of registration fees You select your starter kits   Pro Kits 12 foundations 12 blushers 6 highlighter &Contour 24 Lipsticks 2 contour stick & 2 highlighter Stick Eyeliner 30 Eye shadows 7 Brushes Premier Kits 6 Foundations 6 Blushes 1 Highlighter &1 Contour 10 Lipsticks 1 contour stick &1 highlighter Stick 10 Eye shadows Foundation Brush 2 eyes brushes & 1 lip Brush Deluxe Kit 12 Foundations 2 highlighter &1Contour 15 Lipsticks 15 Eye shadows

Orders Under £100 orders 20% commission What’s needed. Training & Marketing Material Order forms   Step by step Register as official AOM BA in your area – get them to make Instagram account Let them choose their starter kits. They take order forms They attend or view a training program online/ in class They start getting orders. Every 2 weeks. And takes payment and processes the order in AOM HQ She receives parcel and gives to customers. Commission Earnings Orders Under £100 orders 20% commission Orders over £100 orders get 25% commission  

Keys to Success   ENAGEMENT is the essence of retaining and developing talented experts was ensure they know how represent AOM’s brands. Here some outline program to help build engagement. Give them the Tools– skills should be elevated through training, product handouts & 101 sales (see below) Progress monitored- via Quarterly Brand Meeting, to share responsibility, case studies.. Product Sale Plans – Every 4 months: Understanding which products, new launches will help improve or aid a BA in selling. (including, test demos, new looks, trends and marketing &Sales tips open discussions) Reward & Recognition – consisting of Team Building, rewards, sharing success and promotions.

“SEEING THE BEAUTY IN YOUR BUSINESS”