Chapter 12 Analyzing International Opportunities

Slides:



Advertisements
Similar presentations
Copyright 1999 Prentice Hall 19-1 Chapter 19 The Global Marketplace PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong.
Advertisements

Creating Competitive Advantage
The Global Context Lecture 3 The Global Business Environment.
International Opportunities
INTERNATIONAL MARKETING MANAGEMENT SESSION 4: ASSESSING MARKET OPPORTUNITIES AND SELECTING COUNTRIES 1.
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 12-1 International Business Environments and Operations, 13/e Part 5 Global Strategy,
Assessing and Analyzing Markets
International Business Strategy 301LON National Competitive Advantage Unit: 6 Knowledgecast:2.
Welcome to class of assessing and analyzing markets by Dr. Satyendra Singh University of Winnipeg Canada.
Framework for Global Electronic Commerce Communications 411 Relevant Site:
External Analysis. Introduction  Internal analysis helps to identify the core competences of the business, while external analysis, particularly of the.
Analyzing International Opportunities Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall.
Analyzing International Opportunities 12 Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall.
Chapter 3 International Expansion Strategies. International development phases Phase 1: Initial market entry Phase 2: Local market expansion Phase 3:
Chapter Eight Global Market Participation. Copyright © Houghton Mifflin Company. All rights reserved.Chapter 8 | Slide 2 Evaluating National Markets Where.
Objectives Understand how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketing.
Principles of Marketing Lecture-41. Summary of Lecture-40.
Global Edition Chapter Nineteen The Global Marketplace Copyright ©2014 by Pearson Education.
Business-Government Trade Relations. © Prentice Hall, 2006International Business 3e Chapter Chapter Preview Describe the political, economic and.
Globalization The world economic globalization process
Chapter 2 Situation & Environmental Analysis. COPYRIGHT © 2002 Thomson Learning, Inc. All rights reserved. Components of a Situation Analysis... Internal.
Chapter 6 Business-Government Trade Relations. © Prentice Hall, 2008International Business 4e Chapter Describe the political, economic, and cultural.
Business-Government Trade Relations Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall.
Small business management and Entrepreneurship
Prentice Hall, Inc. © STRATEGIC MANAGEMENT & BUSINESS POLICY 11 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER CHAPTER 4 Environmental Scanning and.
Chapter 12 Analyzing International Opportunities
INTERNATIONAL MARKETING Gizem KILIÇ Industrial Engineering Department, Dokuz Eylül University, Turkey.
Chapter Fourteen Assessing and Analyzing Markets McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.
International Business Chapter Fifteen Control Strategies.
Assessing and Analyzing Markets McGraw-Hill/Irwin International Business, 11/e Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved. chapter.
Basic Need Potential  Climate  Topography  Natural Resources  Foreign Trade and Investment.
CHAPTER 17 INTERNATIONAL MARKETING IN E-COMMERCE.
Analyzing International Opportunities Choosing Marketing and Production Sites and Geographic Strategy Companies must determine where to market and.
MARKETING ENVIRONMENT. Marketing environment Marketing environment is defined as the totality of forces that are external to the business and that affect.
Chapter 2: Analyzing the Current Situation The Marketing Plan Handbook Fourth Edition Marian Burk Wood 2-1.
Lecture No 08. Lecture Outline Key Political, Government & Legal Variables Technological Forces Competitive Forces Porter’s Five-Forces Model Industry.
Definition : An analysis and evaluation process that businesses use to understand their current environment.
  Environmental Scanning   Company Resources   Company Objectives   Competitive environment   Economic environment   Technological environment.
The Vienna Institute for International Economic Studies Wiener Institut für Internationale Wirtschaftsvergleiche (wiiw) Introduction.
The Global Marketplace
PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 4 The Global Context of Business.
ANALYZING INTERNATIONAL OPPORTUNITIES
Copyright © 2005 Pearson Education Inc. The Global Marketplace Chapter 18 PowerPoint slides Express version Instructor name Course name School name Date.
Management Practices Lecture-7 1. Recap Economic Forces – Availability of credit – Interest rates Social, cultural, demographic and environmental forces.
Analyzing International Opportunities. © Prentice Hall, 2006International Business 3e Chapter Chapter Preview List each key factor to assess in.
International Strategy and Organization. International Business 3e Chapter © Prentice Hall, 2006 Chapter Preview Define core competency and value-chain.
Chapter Fifteen The Global Marketplace. Roadmap: Previewing the Concepts Copyright 2007, Prentice Hall, Inc Discuss how the international trade.
Level 1 Business Studies AS90838 Demonstrate an understanding of external factors influencing a small business BS 12/2/2.
Why focus on MSMEs? Small business essential source of livelihoods of world’s poor Key engine of job creation; 60% of employment in developing countries.
Oct. 27, 2015 Weihua Gan.
International Opportunities
Business in the Global Economy
BUS662 SMALL BUSINESS CONCEPTUAL ISSUES. Learning Outcome: To conduct environmental analysis and thereby analyse requirements of a strategic Chapter 3:
Location Planning and Analysis
Developing and Marketing Products
Chapter 11 International Strategy and Organization
Your Global Business Partner!
Lecture Four International Market Selection
Operations Management Introduction to operations Management 1.
Global Marketing Strategy
Chapter 14 Developing and Marketing Products
Chapter 12 Analyzing International Opportunities
Marketing Management 2 Miss/ Eman Elfar
Situation & Environmental Analysis
The Global Marketplace
Chapter 3 The External Assessment
Production and Operations Management
Welcome to class of assessing and analyzing markets by Dr
Chapter 6 Business-Government Trade Relations
What affects our business from the outside?
Presentation transcript:

Chapter 12 Analyzing International Opportunities

International Business 4e Chapter Preview List each key factor to assess in national business environments Discuss measuring potential in emerging and industrialized markets Identify three key market research difficulties Explain the usefulness of each secondary data source Describe each method of primary research © Prentice Hall, 2008 International Business 4e

Screening Markets and Sites Step 1 Step 2 Step 3 Step 4 Identify basic appeal Assess national business environments Measure market or site potential Select the market or site © Prentice Hall, 2008 International Business 4e

International Business 4e Identify Basic Appeal Basic demand Climate Absolute bans Available resources Labor Materials Financing © Prentice Hall, 2008 International Business 4e

National Forces: Culture Market selection Global product Tailored product Site selection Education level Technical skills Work ethic © Prentice Hall, 2008 International Business 4e

National Forces: Political/Legal Government regulation Investment barriers Profit repatriation Government bureaucracy Administrative delays Political stability Unforeseen political change © Prentice Hall, 2008 International Business 4e

National Forces: Economic/Other Country finances Trade and investment policies Currency and liquidity Logistics Country image © Prentice Hall, 2008 International Business 4e

National Forces: e-Business Infrastructure, market access Internet access Content and standards Legal matters Privacy and security Intellectual property Financial issues Electronic payments Tariffs and taxation © Prentice Hall, 2008 International Business 4e

Potential: Industrialized Markets Demographics Competitors’ market shares Import/Export volumes Distribution network Marketing approaches Retail sales levels Income elasticity © Prentice Hall, 2008 International Business 4e

Potential: Emerging Markets Market size Market growth rate Market intensity Market consumption capacity Commercial infrastructure Economic freedom Market receptivity Country risk © Prentice Hall, 2008 International Business 4e

Select the Market or Site Field trips Engage in negotiations Gain firsthand exposure Contact customers/others Competitor analysis Access to inputs Competitors’ numbers/shares Competitors’ strategies Channel access Customer loyalty © Prentice Hall, 2008 International Business 4e

Market Research Difficulties Cultural problems Availability of data Comparability © Prentice Hall, 2008 International Business 4e

Secondary Data Sources International organizations Government agencies Industry/Trade associations Service organizations Internet and World Wide Web © Prentice Hall, 2008 International Business 4e

International Business 4e U.S. States Go Global © Prentice Hall, 2008 International Business 4e

Methods of Primary Research Trade shows and missions Interviews and focus groups Surveys Environmental scanning © Prentice Hall, 2008 International Business 4e

International Business 4e Chapter Review List each key factor to assess in national business environments Discuss measuring potential in emerging and industrialized markets Identify three key market research difficulties Explain the usefulness of each secondary data source Describe each method of primary research © Prentice Hall, 2008 International Business 4e

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com. Inc. All rights reserved.