Propaganda Techniques

What is propaganda? A way of manipulating people using images and words to achieve a desired affect or outcome During wartime, provides a focus for a country’s mistrust and hatred dehumanizes the enemy so they may be killed without remorse

Techniques Bandwagon Testimonial Euphemisms Appeal to Authority Plain Folks Transfer Logical Fallacies Fear Glittering Positive Generalities Name-Calling

Explanations Testimonial A celebrity or expert who endorse a product, candidate`, or idea. Appeal to Authority Important & powerful people supporting an idea Transfer Transfer the fame or reliability of something/someone to an issue Bandwagon Hop on or else you don’t fit in Euphemisms Exchanging a harsh phrase for a less offensive one; more tasteful to the general public Plain Folks Person/cause associated w/ reg. people

Explanations cont. Logical Fallacies Drawing conclusions from a series of premises Fear Glittering Positive Generalities Using words and images that generally carry a favorable meaning to a culture Name Calling Links person/idea to a negative image, tried to convince viewer to reject ideas outright