Analytics vs Statistics the problem is…

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Presentation transcript:

Analytics vs Statistics the problem is… Bob McQuaid Decision Sciences Institute Meeting November 21, 2016

Scientist or Analyst?

Which is the egg? Statistics Analytics

Big Data: If just one of these? Volume – is lots of columns and rows of text/numeric data “Big” Variety – if lots of different kinds of data; think of all the data in a “house” at one point in time Velocity – is monitoring one stock price every 2 seconds “big” Veracity – if inspection is not 100% accurate, can this ever be “known”? http://www.ibmbigdatahub.com/infographic/four-vs-big-data

Live vs Lots vs Big

Programming not Analyzing? FROM R-PROJECT.ORG: an effective data handling and storage facility, a suite of operators for calculations on arrays, in particular matrices, a large, coherent, integrated collection of intermediate tools for data analysis, graphical facilities for data analysis and display either on-screen or on hardcopy, and a well-developed, simple and effective programming language which includes conditionals, loops, user-defined recursive functions and input and output facilities.

Continuous vs Categorical?

Hypothesize or Datamine

Semantic Analysis or Number Crunch

Advertising Analytics What’s in a name? Predictive Analytics Marketing Analytics Customer Analytics Advertising Analytics

Limited “engaged” hours… BREADTH DEPTH