Content Marketing on a Shoestring

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Presentation transcript:

Content Marketing on a Shoestring By @ctrappe Internet Marketing Association

Definitions Shoestring Content marketing @ctrappe TrappeDigital.com

Foundation to get started... Explicit buy-in from top Have a great product Workflows @ctrappe TrappeDigital.com

To get started … Identify the subject matter experts Identify relevant channels @ctrappe TrappeDigital.com

Channels ... @ctrappe TrappeDigital.com

Channels... Web first, but sometimes easier to back into Web Gather content for all channels @ctrappe TrappeDigital.com

Create Once Publish Everywhere Works to a degree Technology not always caught up Still Doable @ctrappe TrappeDigital.com

Need a team ... Some things doable with one person but some specialties needed Many can participate Hire experts @ctrappe TrappeDigital.com

Video... Shooting video of everything - huge help! Seen great iPhone videos! Hear great podcasts from newbies @ctrappe TrappeDigital.com

Keep all channels in mind - not all content works everywhere/ Workflows Who does what? How long does it take? Keep all channels in mind - not all content works everywhere/ @ctrappe TrappeDigital.com

Workflows Content marketing is best when everyone participates … even if “just” by identifying stories. @ctrappe TrappeDigital.com

Tools Hootsuite Editorial calendar Cameras @ctrappe TrappeDigital.com

ROI @ctrappe TrappeDigital.com

Wrap Share relevant stories. Gather as you come across them. Schedule on all channels. Constant. Connect. @ctrappe TrappeDigital.com