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The evolution of WOW April 2000 - New Global Cargo October 2000 - WOW “the leading airfreight logistics system”

Singapore Airlines Cargo Joint Products Express Swiftrider td.Flash SAS Priority Singapore Airlines Cargo Lufthansa Cargo SAS Cargo General Cargo td.Pro General Cargo General Cargo 2019/1/17, Page 3

Guarantees Standard Capacity Uniform Performance Seamless Transfer 2019/1/17, Page 4

Brand name features The name should be: The name should NOT include: emotional and abstract invoking dynamism & innovation The name should NOT include: Sky, Air, Flight, One, Star or Trans 2019/1/17, Page 5

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Global Network 2019/1/17, Page 7

More capacity, wider network The Strength of Four More capacity, wider network Increased access to all major economies New business opportunites 2019/1/17, Page 8

What WOW Means SK JL JL LH SQ JL 2019/1/17, Page 9

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