Sample Marketing Plan PURPOSE Market-Based Management 6th Edition Few students ever see a marketing plan. Yet, it is an area of marketing competency that every employer expects a marketing graduate to have. This sample marketing plan is taken from Chapter 14 of Market-Based Management (6th edition) by Dr. Roger Best. The purpose to illustrate the basic building blocks of a marketing plan and how it could be presented as a management document. Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011
Sample Marketing Plan Market-Based Management 6th Edition Copyright Roger J. Best, 2011