Building a Community Based Content with TechNet Wiki Yuri Diogenes Senior Technical Writer | Windows iX IT PRO Security Microsoft ______________________________________________________ http://blogs.technet.com/yuridiogenes Twitter: @yuridiogenes 1

Agenda Understanding TechNet Wiki TechNet Wiki and Product Team TechNet Wiki and CSS TechNet Wiki Challenges Understanding the Issue Community Ecosystem Bringing Awareness Call for Engagement TechNet Wiki Today Demo Next Steps © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Understanding TechNet Wiki 1/17/2019 12:35 AM Understanding TechNet Wiki No secret, it’s just a Wiki and that’s the beauty! A community based content with the following pillars Quality The community enhances the content Dynamic/Agile Easy and fast to update Integrated Part of the profile recognition points and achievement at TechNet © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

TechNet Wiki and Product Team Product Team already look to TechNet Wiki as a way to offload content to the community Troubleshooting is a great example of a living document, why not having the community to update this piece of content? Other plans for TechNet Wiki integration with our products © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

TechNet Wiki and Product Team Some examples of Product Team articles that were published at TechNet Wiki © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

1/17/2019 12:35 AM TechNet Wiki and CSS Exchange Team Blog is also engaged on the Wiki initiative: http://blogs.technet.com/b/exchange/archive/2011/06/17/most-popular-exchange-2010-technet-wiki-articles.aspx © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

TechNet Wiki Challenges 1/17/2019 12:35 AM TechNet Wiki Challenges © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Understanding the Issue 1/17/2019 12:35 AM Understanding the Issue Here are some core issues that TechNet Wiki faces today: Active community members are used to produce and advertise content on their own blogs Key community leaders are reluctant to buy the Wiki philosophy Many IT PRO and DEVs are still not fully aware of the Wiki potential and what they gain with that Content language based Wiki is still lacking © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Community Ecosystem Have you heard about “follow the leader”? 1/17/2019 12:35 AM Community Ecosystem Have you heard about “follow the leader”? MSFTE (Writers, Engineers, PMs, Evangelists, etc) Community Leaders (MVPs, Forum Moderators, Book Authors, etc) Community Members (General IT PRO and DEV community) Other group of users (Students, Teachers, Non IT Personnel, etc) © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

1/17/2019 12:35 AM Bringing Awareness At this point you should have a map of the community that you will act. For that you should: Identify the internal Microsoft group that can assist the Wiki’ evangelization by influencing their community In my case I identified the IT and DEV PRO Evangelists from Microsoft Brazil Identify the Community Leaders In my case I identified the MVPs that are well known in Brazil and could influence others. Make sure that you are in line with those two groups before meet the full community In my case I used the TechNet Edge Video that I recorded as a starting point for our conversation. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

1/17/2019 12:35 AM Call for Engagement Schedule a Live Meeting where Microsoft and the entire active Community (if possible) can discuss about the TechNet Wiki initiative In my case I used the Microsoft IT PRO Evangelist communication channel to send the invitation to the full community. This is a Linked IN group called “Microsoft Influencers” This group has 900 IT and DEV PRO, in the meeting we had 115. Conclusion: there are room to expand even more. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

1/17/2019 12:35 AM TechNet Wiki in 2011 1000+ articles in PT-BR International community participation TechNet Wiki Ninjas Blog MVP Program recognition MCC Program recognition Platform for future projects © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

1/17/2019 12:35 AM Demo © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Next Steps Troubleshooting articles are the ones we need more 1/17/2019 12:35 AM Next Steps Troubleshooting articles are the ones we need more Evangelize others to use the platform, that’s also another way to help If you have Twitter, advertise your articles there and use the hashtag #TNWIKI © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.