Communications Peer Community Session Janet Firshein, Principal and Co-Director, Health & Social Policy, Burness Linda Loranger, Principal and Director, Health & Social Policy, Burness

Talking About Inclusion: How to Reach Your Audience United Philanthropy Forum Monday July 16, 2018

Warm-Up Exercise

What is your definition of inclusion?

Visualizing Inclusion

Success Depends on More Than What We Say WORDS VALUES MESSENGER FRAME VEHICLE

THEY ALL MATTER

How Do We Get There?

What The Science Tells Us Six Imperatives for Making People Care Source: Univ. of Florida Center for Public Interest Communications

Tap Into Shared Values

Visuals Are A Powerful Tool

Invoke Emotion with Intent

Make Calls to Action Actionable

Build Curiosity

Tell Stories

Picture This

Reframing Aging “Harvard researchers reverse aging in mice” “Aging is a process of building momentum where older people share their wisdom and experience to improve their communities”

Reframing Immigration “Come out of the shadows” – Bernie Sanders We are a “nation of immigrants” “Dreamers are Americans in their hearts, in their minds, in every single way but one: on paper.” – President Obama

Reframing Affordable Housing Housing is a matter of individual choice, related to cost Housing is out of reach for many people “Opportunity for all” vs. “We need to build more affordable housing”

Case studies

Putting Practice to Work

Let’s Discuss

Thank You

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