Studying Human Behavior

Definitions What is behavioral science? A branch of science that deals primarily with individual human action and often seeks to make generalizations about human behavior

The behavioral sciences generally include: Psychology (study of the mind) Sociology (study of development, structure and functioning of human society) Anthropology (study of human races, origins, and cultures) But behavioral science also generally includes aspects of biology, economics, geography, law, and political science

Behavioral science often involves experiments of various sorts so as to study individual behaviors Controlled and uncontrolled

The social sciences often look more at people in the context of a larger society, not individual differences Groups Social institutions (family, religion, etc)

The social sciences include: Political Science Sociology Economics Demography Geography History

Social sciences do not involve specific experiments; their studies are more vague and harder to quantify Involve Interviews Observations Surveys Attitudes, opinions

What could be the benefits to studying the behavioral and social sciences? Behavioral Science in Law Enforcement Understanding how humans are likely to behave can be useful to those in law enforcement. Individuals in this industry use behavioral science for everything from establishing motive to criminal profiling. In your research paper, explore the specific uses of this subject in law enforcement, gathering information on how police officers and others in the industry are trained in the field as well as what careers specialized in behavioral science could find within law enforcement. Advertising and Consumer Buying Behavior Because advertisers want to influence human behavior, they often use knowledge of behavioral science when creating advertising campaigns. Gather information on ways in which buying behaviors can be influenced by effective advertising. Also, relate common advertising principles to principles of behavioral science, explaining how each practice is effective in accomplishing the desired task. Behavior Modification in Children Behavioral science doesn't only deal with the behaviors of adults, but also with the ways in which children act. Research the ways in which parents and other caregivers can modify children's behaviors, encouraging positive behaviors and extinguishing negative ones. In one section of your paper, discuss how behaviors of children differ from those of adults as well as how behavior modification would be different if the individual was trying to modify adult, not child, behavior. Science Behind Cult Behavior To many, cult behavior seems almost incomprehensible; however, there are many behavioral science-related reasons why someone may be prone to falling into a cult. Explore the studies that have been performed regarding cults, as well as why clannish behavior may prove popular. Relate cult behavior to the need for belonging, explaining how a cult could provide this place to fit in for an individual who felt that he did not have other forms of acceptance. In addition, discuss what factors may make someone more prone to falling into a cult than others. Rewards and Punishments Research the concept of rewards and punishments for your paper. Gather information on how punishment if an effective action deterrent and rewards are effective in promoting behavior. Include information on planned punishments, like workplace sanctions, as well as naturally occurring punishments, like gaining weight as the result of lack of exercise. Describe how humans feel when administered a reward or punishment to show how both could effectively influence human behavior. Sponsored links