Home Learning Task 1 Find three examples of brochures or leaflets (you often get the in newspapers or through the letterbox). Stick the in your sketchbook saying who the target audience is.

Who are the following web pages designed to appeal to (male / female/ age/ income)? What is it about each page that make you think certain audiences would prefer it? Fonts that are used? Colours that are used? Layout?

Key word Texture: Target audience: The way something feels The people you want your image to appeal to

Learning Outcomes All will understand the requirements of the design brief All will use the tools and techniques in Photoshop to create different textures to appeal to a target audience Most will generate a range of examples and ideas Some will use the filter and select tools to create a high quality of finish

The design brief You are to create a brochure advertising an exhibition of ceramic artwork that has been created by young people in West London. It must appeal to as wide an audience as possible because you want lots of people to come and see it. All the artworks have been inspired by natural forms (from students’ own drawings and from the work of the artist Kate Malone). The exhibition is to be held at Kew Gardens and will be open to the public.

Big Picture Open image in Photoshop and set up your desktop Create at least five different textural effects using filters – saving each one separately as shown Select only one area of the image to use the filter on Use multiple filters on different parts of the same image Use the crop tool to create a small section of an image to filter.

Go to the folder Kate Malone Doherty on Student Shared Pick an image that you like to work from Create a new folder in your documents called ‘natural forms’ and then a folder inside it called ‘filters’ and save a copy of the image in to that folder Every time you make changes to the image you’re working from, save it as something else!

In the start up menu go to Graphics > Photoshop Once in Photoshop go to file > open and select the image you chose

Go to the ‘window’ menu across the top bar > select ‘history’ from this menu. The History window allows you to go back and forward through the steps you’ve taken on your image - this is much better than ‘undo’ as it allows you to go back or forward directly to the stage you want - So, don’t worry if you make a mistake you can always re-write history….

Go to the filter menu across the top bar:

Pick a filter and try out the different options Eg, in the ‘artistic’ menu this is an example of one of the ‘neon glow’ effects Save the file using the name of the filter eg, ‘neon’ and save it as a .jpg (these take up less space) Eg, neon.jpg Play around until you find one you like, then save it into your folder

Try out lots of different filters Save each one separately in your folder, then re-open your original image. Think about the effects your creating: What are the textures? Is it bold or subtle? How might it appeal to an audience? (Who are you trying to appeal to?). Aim to have at least five different filter examples saved in your folder.

Make sure you explore the different options within each filter Here, the ‘radial blur’ within the blur options allows you to change the center of the blur and how blurry it is…

Selecting areas You can use the selection or marquee tool on the top right of your tool bar to select areas you want to apply the filter to Drag the marquee tool over the area you want to affect – then choose from your filter effects menu like before

You can use this process to use more than one filter on a single image Just repeat the stages from the last two slides on different areas

Pick an interesting area of TEXTURE Cropping You can use the crop tool to crop your image to a small section Double click to crop. Pick an interesting area of TEXTURE

Cropping You can now apply filters to your cropped image Likewise, you can crop sections of images you’ve already changed

Check! Have you got at least five different images with filters on each, exploring different textures? Have you saved them all as jpgs? Have you saved them in your own folder called natural forms – graphics, in your own documents! Have you experimented with different effects within each filter? Have you used more than one effect or filter on an image? Have you tried cropping images?

Review WWW: Pick your most successful image. Why was it successful?: (exploring lots of textures; has a lot of impact when you look at it) EBI: What could you do to improve?: (tried more different textures; used more than one filter on an image; cropped an area to change)