The Age of understanding Removing Translation Barriers That Obstruct Digital Experience Success Neil Ferguson – Product Marketing Manager SDL

Language is at the heart of human communication and expression ?

Evolution of the Customer Journey

Language is Complex

THE BARRIERS

Content growing at alarming rates Every 2 days, we create as much information as we did from the dawn of civilization up to 2003. That’s 2.5 million terabytes of data a day! 92% 36% 70% 71% 92% of global enterprises struggle with localization 36% of global enterprises store content in more than 10 repositories 70% of companies support 5 or more languages 71% of enterprises report that their web CMS has no direct integration with their localisation processes Source: Remove ‘’ Translation Barriers That Obstruct Digital Experience Success”, Forrester Consulting, November 2016

Complexity that needs to be solved BUSINESS CONTENT Product Content Marketing Content Customer Support Commerce Content Rich Media Regulated Content Technical Content DELIVERY CHANNELS BILLIONS OF WORDS HUNDREDS OF LANGUAGES PERSONAL 24/7 CULTURE MULTI- CHANNEL Websites Mobile Applications Social Media Print Video Forums

Recommendations Standardize and centralize web and content tools Ensure a global content strategy before localizing Plan flexible content-ops governance Embrace a portfolio of localization solutions Standardize the integration to streamline localization processes Iterate toward simplicity !

The age of understanding