Persuasive Techniques Be convincing! Try some of these:

Claim State your argument. Example: I am going to try to convince you that chocolate is a healthy snack.

Big Names Important people or experts can make your argument seem more convincing. Lebron James drinks two glasses of chocolate milk every day.

Big Numbers Facts and figures impress people too. A survey of 23 Nobel Prize winners (for physics, chemistry, physiology/medicine, and economics) found that more than 43% of them ate chocolate more than twice a week.

“Tug at the heart strings” Emotive Language Getting people to feel happy, sad, or angry can help your argument. Wow! Aww! Ugh! Yay! Example: I remember sitting on the kitchen counter next to my nana while she made brownies. Every time she turned around, I would dip my finger into the batter, and she would pretend not to notice.

Yes, it’s true that…but.... If people believe in you, you’re more likely to persuade them. Example: I know that eating 4 Kits Kats a day is not good for you, but a little chocolate is.

Rhetorical question A question that does not need an answer. It is just to make a point. Example: Can you imagine Easter without a chocolate bunny? Can you imagine life without chocolate?

Repetition Repeating key words or phrases so that people will remember them Chocolate makes you smile. Chocolate picks you up. Chocolate is your friend.